AdWords: Countdown Timer

By the Editor In PPC No comments

This isn’t brand new, but most advertisers aren’t using this functionality yet, despite it being incredibly beneficial. One of Google’s new ad customisers includes the ability to include a countdown timer in your Google AdWords advert. So if you’re running a promotion and there’s a time limit, you can actually include a countdown timer in your advert. Human’s hate missing out, leverage FOMO to get those clicks.

When you’re setting up your advert, simply type “{=” into the description line, set up your parameters and your adverts will automatically update with the correct countdown time remaining. Here’s an example:

Google announced that some trial campaigns saw a 32% uplift in Click Through Ratio (CTR) as well as a conversion increase of 3% for static adverts.

Give it a bash, we’re sure that an additional 3% would look good on your bottom line.