Layout for Google’s Expanded Text Adverts

By the Editor In PPC No comments

If you’re an active Google AdWords user, you’ll be (should be) well aware of Google’s rollout of the new expanded text adverts (ETAs). After 15 years of 25-35-35, we’re now being forced to use 30-30-80 and you’ll notice that when you try to edit an advert in your account, you’ll no longer have the option of […]

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Most expensive keywords for 2016

By the Editor In PPC, SEO No comments

We came across a really useful and interesting tool this afternoon whilst searching around the web for some statistics on expensive keywords. Keyword Keg is a keyword browser extension (Download for Chrome | Download for Firefox) that pulls keyword data from 9 different sources including Google, Youtube, Bing, Amazon, Ebay, Yandex, Yahoo, Wikipedia and Ask.com, and […]

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Remarketing on Facebook [How To]

By the Editor In PPC, Social Media No comments

When last did you bump into someone who doesn’t use Facebook? These days it’s strange to not be on Facebook and oftentimes when people say they aren’t on Facebook, it finds us wondering what they have to hide. It’s safe to say that literally everyone uses Facebook these days. How often have you been on […]

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No more Google Ads on the side of a search!

By the Editor In PPC No comments

Quite possibly the biggest news to be circulating the digital marketing world is that it would appear that Google is going to remove their AdWords adverts from the right hand side, add an additional advert at the top (4 slots) and 3 additional adverts at the bottom. The testing of 4 adverts at the top […]

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Teaching Tuesday: Automation with Google AdWords

By the Editor In PPC No comments

When it comes to campaign performance, one of the most time consuming matters is that of clicking around an account looking at various statistics to make informed decisions. Anybody who uses AdWords will appreciate this, but we’ve identified that most people aren’t aware of automated reporting in Google AdWords and it’s a huge time saver. […]

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Announcing: Google AdWords Report Editor

By the Editor In PPC, Teaching Tuesday No comments

For those of you who run PPC campaigns you’ll be really pleased to hear that Google are launching a new report editing tool. This tool is going to help with the analysis of data in a brand new way. They’re calling it Report Editor. The best part about the editor is that it comes with […]

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