Our Thinking.

PPC, SEO

Most expensive keywords for 2016

We came across a really useful and interesting tool this afternoon whilst searching around the web for some statistics on expensive keywords. Keyword Keg is…

SEO

New Google mobile penalty in January 2017

Google continues to put a great deal of effort into mobile search and as such we can expect algorithm updates that will target those who…

SEO

Sub-Domain versus Sub-Directory for SEO

Although this topic has been discussed at length over the years, we were recently put on the spot about this and we went ahead and…

Marketing

Must-have WordPress plugins for Content Marketing

If there was ever a buzz word that everyone’s been talking about for quite some time, it’s “content marketing”. Now, sometimes “buzz word” is used…

Thought

Gmail extensions that will make your life better

As of February 2016, it’s been reported that there are roughly 1,000 million activate Gmail users around the world. The graph below shows the growth:…

iMod Digital

Case Study: Importance of Momentum & Sustainability with SEO

In July 2014 we were commissioned by the founders of a startup to assist with their search engine optimisation. Their startup was poised to disrupt…

SEO

Google's PageRank has been turned off!

Google have been saying for some time now that it was going to remove the 1 – 10 ranking given to websites on the internet.…

SEO

Blog Commenting as part of a Link Building Strategy

Acquiring links to your website has always been an important optimisation factor and this is yet to change. Although there are talks about links becoming…

PPC, Social Media

Remarketing on Facebook [How To]

When last did you bump into someone who doesn’t use Facebook? These days it’s strange to not be on Facebook and oftentimes when people say…

Analytics, Development

Track Outbound Links on your Website – A method that works!

We build a lot of content heavy directory-like websites here at iMod Digital for our clients and a really common request post-launch is that they…