Our Thinking.

Analytics, Social Media

Is Twitter introducing Analytics?

A phrase we use over and over here at iMod Digital is, “if you’re not measuring, are you even marketing?” This rings true for all…

SEO

SEO: A marathon, not a sprint

You’ll often hear us say that SEO is like a marathon and not a sprint. We’re not saying this to have a clever sounding buzz…

SEO

5 Things about Penguin 2.0

Several days ago we announced the launch of Penguin 2.0, Google’s latest algorithm update. Since the launch, I’ve read a great deal of articles online…

SEO

Google Algorithm Update: Penguin 2.0

A couple of weeks ago we mentioned that Google was planning the rollout of Penguin 2.0. That day has come and we are already seeing…

Innovation

Snickers clever misspelt keyword campaign

Optimising for misspelt keywords is an age old tactic that has proven to be highly effective. It’s cheaper to optimise or bid (Google AdWords) for…

Office Life

YouTube Set To Launch Paid Subscriptions

YouTube, the popular video hosting website that shot musicians like Justin Bieber and Psy of Gangnam style fame, is set to launch paid subscription channels…

SEO

Pushing our clients to new levels

Today we’d like to give you some insight into what we’ve being doing for a client of ours who operates in a competitive niche, the…

Analytics, SEO

Google Analytics: Keyword insight through landing pages

Continuing with the series of SEO blog posts by our Director, Christopher Mills, today we’re looking at something that will teach you more about which keywords are performing…

SEO

Google Places for Business goes iOS

Earlier today Google announced the release of an iPhone application for Google Places for Business. If you’re in the game of getting your site to…

Innovation, SEO

Innovative Volkswagen SEO Campaign

Over the years we’ve been commissioned to assist hundreds of companies with their digital strategies, specially with a focus on Inbound Marketing (What is Inbound…