Mobile usage and uptake in the world

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Categories: Office Life

Benedict Evans writes about strategic and operating issues of consumer technology, ecosystems and mobile platforms. He works at Andreessen Horowitz, a $4 billion venture capital firm in San Franciso. Benedict recently published a fantastic slideshare entitled, “Mobile is eating the world” in which he discusses various mobile insights. “There is no point drawing a distiction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry”.

Mobile Growth 2020

The information and insight shared in this slideshow is quite remarkable, and anyone interested in technology should be looking through this. The slideshare discusses mobile uptake, mobile usage prediction, mobile growth against other technologies, mobile influence on the internet in general and that’s just the start!

A really excellent look at mobile usage, one cannot push mobile aside anymore, it is our future and we need to embrace it.

Thunder Thursday: IKEA Brings Halloween To Life

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Categories: Thunder Thursday

As you are probably aware Halloween takes place tomorrow and therefore we decided that it would be appropriate to use a Halloween inspired campaign for this weeks Thunder Thursday. IKEA as you know have created some fantastic campaigns in the past and this one is no exception. This Halloween inspired campaign, is based on Stanley Kubrik’s movie The Shining. The campaign was used to create awareness around the fact that IKEA offer late night shopping to all Singapore customers. Along with this video fans and customers in Singapore were asked to engage in a social media video hunt, they were told that if they spotted products from the film, they could stand a chance of winning them. ikea halloween hallway

For those who are unsure of Danny’s original ride, we can assure you that there are many similarities between this campaign and the movie.

Work Wednesday: Year End Function

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Categories: Office Life and Working Wednesday

As the end of the year approaches and most people start booking things to do for year end functions, we decided that we better get cracking before everything gets booked. We posed the question on Facebook asking what people felt would be fun and we got some good suggestions: Putt Putt, go-karting, wine tasting, advanced driver courses, 4×4 courses, Table Mountain Cable Car trip and so the list went on. Unfortunately, these are all things we’ve either done or someone in the team wasn’t too keen. We also felt that the team-building element was missing.

That’s when we got told about HintHunt. HintHunt is a new simple and fun live escape game. You get 60 minutes to climb a mountain of puzzles and mysteries in a tiny room. The goal is simple yet challenging: get out in time! During this engaging and challenging game team members truly live and breathe in union for an hour.

How awesome does that sound?

So we’re going to be stuck in a room and have to solve problems together – the joke amongst the office is who is going to get shouted at by who first! It certainly does drum up some images of Saw:

We’re definitely going to need some cocktails at the beach afterwards!

What are you doing for your year end function?

Trending Tuesday: Facebook to release Q3 earnings today

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Categories: Trending Tuesday

With Facebook set to release its Q3 earnings after market close today, we were not surprised to see that this topic is trending on Google. Although Facebook has warned investors that they should not expect to see the same kind of top line growth during the second half of the year, many analysts are expecting a profit of $0.40 per share on a revenue of $3.12 billion this quarter. Last quarter Facebook reported a revenue of $2.91B  with an Earning Per Share of $0.30 (GAAP), which is up 131% compared to the $0.13 in the second quarter of 2013. If you would like to listen to the earnings being released, you can listen here.

FB Quarterly earnings history

ARPU = Average Revenue Per User

MAU = Monthly Active Users

Facebook Growth

Google Trends

Google Search 28 October 2014

Twitter trends

We were surprised to hear that Bitly, have stated that Facebook is continually dominating the social networks and continuing to grow with regards to engagement and user growth. If you want to know more about what Bitly are reporting about social growth you can watch the video below.


Meme Monday: Mistake Marvin

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Categories: Meme Monday

Poor, poor Marvin. He is just trying to do the right thing. Unfortunately for him, the internet is determined to tag him along with their mistakes. This poor kid is now the face of any mistake across the internet, and for some reason, I don’t see this going away any time soon. It is really funny though.

Shame, I am sure he was just having one of those days when he put the container in the microwave. That is not allowed in the microwave Marvin – how many times do we have to tell you!? Don’t forget to check out some of our other Meme Monday posts!






Shame. Poor guy.

GMail announces Inbox

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Categories: Innovation

During the course of this week, the GMail team announced a new product offering that has been in the works for quite some time. This new offering is called Inbox and the aim is to offer you a new inbox, and inbox that was designed to focus on what is most important to you.

Gmail Inbox

I remember when email started to become popular and I remember when literally every single person had an email account. Email has evolved, more so than anyone could have ever guessed and the GMail team have recognised this too. The information age that we all live in presents the problem of easily missing important matters in and amongst all the email we receive.

Before we look at some of the features it makes sense to have a watch of their video, “The inbox that works for you”:

The 3 specific USP’s that the GMail team focused on are:

Bundles: The grouping of similar messages together, such as receipts. Further to this you can train Inbox to know what messages to group together.

Highlights: This feature emphasises important matters in your inbox, flight itineraries, event information and even documents. On top of this, Inbox will find related information from the web and bring it into Inbox for you, elaborating on your information and offering you more value.

Reminders/Assists/Snooze: Reminders allow you to remember absolutely anything, never miss something important again. Assists do exactly that, they assist. If you’ve set a reminder to book a flight, assist will find the telephone number that you need to call and provide it to you. Snooze is the feature that GMail actually needs really badly, Streak works, but using a third party extention isn’t ideal. Snooze allows you to hide emails until a later date and then pops them up at the top of your inbox.

Google are slowly inviting people to use their new software, but if you can’t wait, you can email to get an invitation.

This is going to be interesting, we hope it’s a success and that more and more integration takes place.

Friday Findings: Penguin 3.0

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Categories: Findings Friday and SEO

At the beginning of the week, in fact last weekend, reports of Google’s latest penguin update were being announced. This is the first Penguin update in over a year, so we’re expecting quite a shake up.

Penguins on Beach

For those of you who aren’t familiar with Penguin, it’s the algorithm update that targets links that point to your website. If you’ve been building links from poor websites to yours, there’s a good chance you will drop in rankings/visibility in the Google search results (SERPs). Be careful where you acquire links. Secondly, for those of you who previously built poor links and disavow’d them, there’s a chance that you will rise in the rankings.

A number of industry leaders turned to fluctuation monitoring tools, but there doesn’t seem to be a clear sign or at least it doesn’t relate to the fluctuations tracked on previous updates, so there’s a level of uncertainty at the moment about the update.

Alan Bleiweiss had the following to say:

I am pretty sure most of the monitoring systems haven’t seen a seismic change is this version of Penguin went mostly after mostly complete garbage sites, and has a far smaller impact on legitimate “collateral damage” type sites. When the majority are pure garbage that was just cluttering the index, its going to be less observable, and more subtle to main stream view. I also think the rollout was actually spread out over a couple days.

As for “legitimate” sites that got hit by the previous Penguin and why large numbers aren’t seeing major improvements is obvious. They were ranking artificially before. All those atificial signals had to becremoved or disavowed, so there’s no reason they deserve significant improved rankings.

Algoroo was updated and you clearly see a big bounce:

Another good place to look for insight is on a thread on, where the question, “Anyone noticed Penguin movements today?” was posed and people are commenting on their experiences.

We have been dissecting our data accordingly to determine whether we’ve been affected by the update, but there are no signs yet. Most of the time it takes a while to hit the South African sites we monitor, but the International sites we monitor haven’t been affected (yet), either.

This is something to keep your eyes on!

Thunder Thursday: Polo invites you to play a game of tag

Categories: Thunder Thursday

Ogilvy CT worked with VW to create the new Polo Tag campaign, the campaign was centered around getting people to test drive the new VW Polo. In order to encourage people to test drive the vehicles, they started a game called #PoloTag. The game was based on the traditional version of tag that you play as kids. Basically you had to spot the branded VW Polo Tag vehicle, tweet @VolkswagenSA the car’s location and then you stand the chance of beng able to take it for a test drive right then and there. Once test driving the vehicle you are encouraged to enjoy the new features, but if some one spots you then your time is up.

In order to find out exactly how the campaign worked watch the video below.

According to the case study released by Ogilvy they achieved the following:

polo tag

  • Generated over R6.1 Million in PR over 1 month
  • Over 27 Million people where exposed to the campaign
  • 243% Increase in test drives

Work Wednesday: Free Resources

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Categories: Innovation and Working Wednesday

Over the past few weeks we’ve been sharing awesome free resources that we’ve found around the Internet – We’re always building our collection of resources so we can offer up design work that is interesting and campaigns that are unique. Delicious was terminated many months ago and we’ve found that there aren’t great places to store resources like this anymore. So, we’re sharing them on our social channels, but today we wanted to share them on our blog just in case you missed them.

We hope you enjoy these:

Flat Social Icons

Free Flat Social Icons

Download Here

Maven Pro Font

Maven Pro Free Font

Download Here

Flat Icons

Free Flat Icons

Download Here

Responsive Wireframe

Free Responsive Layout

Download Here

Free Font

Free Font Download

Download Here

That’s our list of new resources we’ve stumbled across. If you know a great resource, please do leave us a comment below and we’ll do our best to share it.

Trending Tuesday: Oscar Sentenced To 5 Years In Jail

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Categories: Trending Tuesday

Twitter is booming with the latest gossip about Oscar Pistorius, after Judge Masipa sentenced him to 5 years in jail for the killing of his girfriend, Reeva Steenkamp. Many people are outraged by his sentencing and feel that 5 years is not nearly enough. This has sparked tons of conversation and brought about the #thingslongerthanoscarssentence.


Top Twitter Trends

Top Google Searches

Google search 21 october

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