Meme Monday: RKO Out Of Nowhere

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Categories: Meme Monday

randy-orton-rko-meme

Don’t ask me how this made a come back, or what the internet seems to be thinking, but apparently, the RKO is back! This is the signiture move of former WWE wrestler Randy Orton, and the internet has deemed it time for him to make a come back. Of course, these meme’s are also done to the hilt, so just appreciate the montage of RKO’s from “outta nowhere” and marvel at how strange the internet can be.

P.S Thanks to Steveozzi for coming up with this specific collection of RKO vines. Incredible.

Friday Findings: 2014 Local Search Ranking Factors

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Categories: Findings Friday and SEO

Panda 4.1 has been one of the most discussed topics in the SEO industry over the past few weeks. Lots of websites have seen incredible improvement and many have hit the deck. Deciphering the effects of a Google algorithm update are difficult, but fortunately for us G-Squared Interactive have provided an indepth article on Panda 4.1 which is worth the read if you’re interested in the effects and what to look out for. You may do so by clicking here.

panda41 findings

Each year people publish statistics on organic click through rates. This is really important and interesting for obvious reasons and this year a new study has been conducted and the results are out. If you want to bypass the summary article, you can actually download the whole study in PDF format by clicking here – note, you will have to sign up to download it.

If you’ve taken the time to get this far down in the article then you deserve to hear that the 2014 local search ranking factors have been announced. Anyone who has a business that operates around a specific place will want (need) to read this article because it’ll awaken you to some really important matters that influence rank. You can once again skip the article and go directly to the study.

2014 Local Search Ranking Factors

Here are some additional articles for those who want to do some reading over the weekend:

Have a great weekend everyone!

Meet Dom: The voice app that allows you to order your Pizza

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Categories: Thunder Thursday

Domino’s Pizza have done it again. In an earlier campaign Domino’s allowed you to earn some cash by giving you the opportunity to design your own pizza. This awesome campaign/application allows you to order your pizza through a voice ordering assistant similar to that of Siri, but unfortunately it is only for ordering pizza so don’t expect it to make your calls for you.

pizza meme

Expect to hear Dom say things like, “My motherboard and fatherboard raised me right” or “Let’s get this party started.”

We are very much hoping that this application will be released for the South African market when Domino’s Pizza arrives, but for now you can download the application on your Android or iOS device. If you would like to know where to find a Domino’s Pizza branch in South Africa check out their Facebook Page.

Work Wednesday: Stalk your competitors on Facebook

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Categories: Social Media and Working Wednesday

If you know what your competitors are doing when it comes to social media marketing, it’s easier to formulate a plan of action for your own online marketing strategy. Facebook offers up a fantastic tool that we like to use: Pages to Watch.

Pages to Watch is incredibly easy to use and it offers you fantastic insight into where your competitors are positioned on Facebook. The way we often approach this is by opening up Google and searching for keywords that we want to compete for in the search rankings. We usually select 3 different keywords, perform individual searches and select 2 or 3 of the top ranking websites (these are usually competitors). From this, we are able to construct a list of a few of the companies that we want to compete against, and on top of that we add a few companies that aren’t necessarily competitors but we know they’re doing a fantastic job on Facebook.

For us the outcome is something along these lines:

Facebook Pages to Watch

There are some great insights available:

  1. See your competitors growth.
  2. How often are your competitors posting?
  3. What is their engagement score?
  4. Share notifications.

These 4 features alone are a great reason to get your Pages to Watch set up and tracking if you want to be serious about social media. Of course, you need to take these 4 features and use them to your benefit which will mean watching closely, looking for similarities amongst your competitors and so forth. A really useful feature is that you’re able to click on the competitors name and Facebook will present you with a popup showing the competitors most popular posts for the week. This allows you to quickly and easily click through the pages you’re tracking and see what is most popular.

To access Pages to Watch just log into your Facebook account, click through to your page and locate the Insights tab. On the Overview page, scroll down and look for the “Add Pages” button.

Trending Tuesday: And the Oscar Goes To…

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Categories: Trending Tuesday

With Oscar Pistorius’ sentencing set to carry on today, it really is no surprise to see that he is trending on the internet. The athlete, who was found guilty of the culpable homicide of Reeva Steenkamp last month, could serve up to 15 years in jail. If you haven’t been following, on Monday a correctional service officer recommended that Oscar should be sentenced to house arrest and community service instead of going to prison.

Twitter Trends

Google Trends

Google Trends 14 oct

Interestingly enough crime statistics released by the SAPS reveal that the amount of murders committed in South Africa for 2013 to 2014 has gone up by 5% since the previous year.

SA-crime-stats-2014

Meme Monday: The Mighty Guinea Pig

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Categories: Meme Monday

Oh glorious internet how I love your randomness sometimes. When you combine a very active imagination and someone who is clearly bored, with a clearly talented guinea pig, you are only destined for greatness.

9gag-mighty-guinea-pig-yawning-meme

Friday Findings: TopSEOs gets banned from Google

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Categories: Findings Friday

It’s the end of another great week – we’re moving closer and closer to the end of the year. In fact, looking quickly at a calendar shows that we have in the region of only 55 work days until Christmas! Quite incredible, let’s make these last couple of months really count.

It’s been a while since we heard about a site getting blacklisted by Google, but this week we’ve noted that TopSEOs.com has been banned from Google. Not surprised, the amount of spam emailing they’ve sent us and the fact that they are effectively a paid-for link farm. Vizion Interactive have covered the story on their site and it’s worth having a read of if you’re interested in what gets you banned from Google.

TopSEO Spammers

Do you enjoy reading? What are you reading now? Mary Green posed the question on Inbound.org and it’s attracted a great deal of commentry. If you’re looking for a new book to read, then this thread might be a great inspiration source. Our latest book is Zero to One by Peter Thiel – we’ll hopefully have a review up or some thoughts in the not too distant future.

 

A really interesting post published today by Carla Dawson about whether SEO should be taught at universities is incredibly interesting.  If you don’t have time to read the article and study the graphs, here’s a ltdr:

Long gone are the days gone where universities were run by nuns and monks and the main courses included Latin, metaphysics and theology. Most universities are becoming businesses that develop educational products, research and sell them.

If you believe that universities or higher education institutions should equip students with the skills to meet specific industry needs, then perhaps SEO or better yet “Search Marketing” is ideal for universities?

SEO touches so many fields and in our opinion it should be incorporated in various degrees not just offered as an extension course. We would love to hear the communities opinion on this topic so please comment below!

If you’re interested in some additional reading, here are some links:

Happy weekend to everyone!

Budweisers global “Friends are waiting” campaign

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Categories: Thunder Thursday

This heart-warming and a little sad campaign by Budweiser has managed to go viral over various social networks, and after watching it you will completely understand why. For all dog owners and dog lovers like us, be warned that this advert will touch your heart. This campaign against drinking and driving, tries to show us that it is not only humans who are affected when we drink and drive. The advert highlights the bond that exists between man and his dog and depicts the dogs’ nervousness when its owner does not return home after a night out.

Budweiser "friends are waiting"

Budweiser concludes the advert by pointing out that you should make a plan to get home safely as your friends are waiting for you. The advert was released for Global Be(er) Responsible Day and currently has over 18 million views on YouTube.

This advert really hit home for us and I am sure that after watching this you will be thinking twice about drinking and driving.

Work Wednesday: Project Management Tool – Asana

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Categories: Office Life and Working Wednesday

In any company that operates digitally, email becomes a problem at some stage. We’ve read countless articles that explain that email is not for tasks nor is it for collaboration and those articles are right. Using email for tasks not only clutters your communication streams, but has you stuck in email for far too many hours every day. Because of this, project management tools come into play.

Over the years we’ve used a lot of different tools and we’ve explored many. Last week we mentioned that Basecamp was one of our favourites, and Excel was very useful but now we’re exploring a new avenue. Asana is a well-known project management tool and their description is perfect, “Asana puts conversations & tasks together, so you can get more done with less effort.” – That’s quite a perfect fit to what was said in the first paragraph of this article isn’t it?

The best way to get an understanding of Asana is to watch their video:

We’re busy setting up all our projects and tasks, assigning responsibilities to the various team members and taking up our management a level. It’s a bit overwhelming at first glance, but as you get into it and become more familiar so does the power behind it become more apparent.

A lovely addition is that Asana has Android and iOS applications too. But that’s not all, geeks will love that Asana has an API too!

Trending Tuesday: Lesetja Kganyago Governor of Reserve Bank

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Categories: Trending Tuesday

Yesterday President Jacob Zuma appointed Lesetja Kganyago as the new governor of the Reserve Bank. This announcement on Monday caused the Rand to strengthen to a session high of R11.2590 to the dollar. Mr Kganyago thanked Zuma for his appointment by saying “I am truly honoured that the leadership of the country found that I will be suitable to execute this mammoth task. I will not disappoint. I don’t have to reinvent anything, I just have to carry on from where (Ms Marcus) left.”

Lesetja Kganyago (L) and Jacob Zuma (R)

Top Twitter Trends

Top Google Trends

Google searches 7 oct

It is rather nice to see that an announcement as important as this is managing to trend on the various social media platforms.

BONUS – The Carlton performed by Alfonso Ribeiro on Dancing With The Stars currently causing a storm.

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