Friday Findings: Penguin 3.0

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Categories: Findings Friday and SEO

At the beginning of the week, in fact last weekend, reports of Google’s latest penguin update were being announced. This is the first Penguin update in over a year, so we’re expecting quite a shake up.

Penguins on Beach

For those of you who aren’t familiar with Penguin, it’s the algorithm update that targets links that point to your website. If you’ve been building links from poor websites to yours, there’s a good chance you will drop in rankings/visibility in the Google search results (SERPs). Be careful where you acquire links. Secondly, for those of you who previously built poor links and disavow’d them, there’s a chance that you will rise in the rankings.

A number of industry leaders turned to fluctuation monitoring tools, but there doesn’t seem to be a clear sign or at least it doesn’t relate to the fluctuations tracked on previous updates, so there’s a level of uncertainty at the moment about the update.

Alan Bleiweiss had the following to say:

I am pretty sure most of the monitoring systems haven’t seen a seismic change is this version of Penguin went mostly after mostly complete garbage sites, and has a far smaller impact on legitimate “collateral damage” type sites. When the majority are pure garbage that was just cluttering the index, its going to be less observable, and more subtle to main stream view. I also think the rollout was actually spread out over a couple days.

As for “legitimate” sites that got hit by the previous Penguin and why large numbers aren’t seeing major improvements is obvious. They were ranking artificially before. All those atificial signals had to becremoved or disavowed, so there’s no reason they deserve significant improved rankings.

Algoroo was updated and you clearly see a big bounce:

Another good place to look for insight is on a thread on, where the question, “Anyone noticed Penguin movements today?” was posed and people are commenting on their experiences.

We have been dissecting our data accordingly to determine whether we’ve been affected by the update, but there are no signs yet. Most of the time it takes a while to hit the South African sites we monitor, but the International sites we monitor haven’t been affected (yet), either.

This is something to keep your eyes on!

Thunder Thursday: Polo invites you to play a game of tag

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Categories: Thunder Thursday

Ogilvy CT worked with VW to create the new Polo Tag campaign, the campaign was centered around getting people to test drive the new VW Polo. In order to encourage people to test drive the vehicles, they started a game called #PoloTag. The game was based on the traditional version of tag that you play as kids. Basically you had to spot the branded VW Polo Tag vehicle, tweet @VolkswagenSA the car’s location and then you stand the chance of beng able to take it for a test drive right then and there. Once test driving the vehicle you are encouraged to enjoy the new features, but if some one spots you then your time is up.

In order to find out exactly how the campaign worked watch the video below.

According to the case study released by Ogilvy they achieved the following:

polo tag

  • Generated over R6.1 Million in PR over 1 month
  • Over 27 Million people where exposed to the campaign
  • 243% Increase in test drives

Work Wednesday: Free Resources

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Categories: Innovation and Working Wednesday

Over the past few weeks we’ve been sharing awesome free resources that we’ve found around the Internet – We’re always building our collection of resources so we can offer up design work that is interesting and campaigns that are unique. Delicious was terminated many months ago and we’ve found that there aren’t great places to store resources like this anymore. So, we’re sharing them on our social channels, but today we wanted to share them on our blog just in case you missed them.

We hope you enjoy these:

Flat Social Icons

Free Flat Social Icons

Download Here

Maven Pro Font

Maven Pro Free Font

Download Here

Flat Icons

Free Flat Icons

Download Here

Responsive Wireframe

Free Responsive Layout

Download Here

Free Font

Free Font Download

Download Here

That’s our list of new resources we’ve stumbled across. If you know a great resource, please do leave us a comment below and we’ll do our best to share it.

Trending Tuesday: Oscar Sentenced To 5 Years In Jail

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Categories: Trending Tuesday

Twitter is booming with the latest gossip about Oscar Pistorius, after Judge Masipa sentenced him to 5 years in jail for the killing of his girfriend, Reeva Steenkamp. Many people are outraged by his sentencing and feel that 5 years is not nearly enough. This has sparked tons of conversation and brought about the #thingslongerthanoscarssentence.


Top Twitter Trends

Top Google Searches

Google search 21 october

Meme Monday: RKO Out Of Nowhere

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Categories: Meme Monday


Don’t ask me how this made a come back, or what the internet seems to be thinking, but apparently, the RKO is back! This is the signiture move of former WWE wrestler Randy Orton, and the internet has deemed it time for him to make a come back. Of course, these meme’s are also done to the hilt, so just appreciate the montage of RKO’s from “outta nowhere” and marvel at how strange the internet can be.

P.S Thanks to Steveozzi for coming up with this specific collection of RKO vines. Incredible.

Friday Findings: 2014 Local Search Ranking Factors

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Categories: Findings Friday and SEO

Panda 4.1 has been one of the most discussed topics in the SEO industry over the past few weeks. Lots of websites have seen incredible improvement and many have hit the deck. Deciphering the effects of a Google algorithm update are difficult, but fortunately for us G-Squared Interactive have provided an indepth article on Panda 4.1 which is worth the read if you’re interested in the effects and what to look out for. You may do so by clicking here.

panda41 findings

Each year people publish statistics on organic click through rates. This is really important and interesting for obvious reasons and this year a new study has been conducted and the results are out. If you want to bypass the summary article, you can actually download the whole study in PDF format by clicking here – note, you will have to sign up to download it.

If you’ve taken the time to get this far down in the article then you deserve to hear that the 2014 local search ranking factors have been announced. Anyone who has a business that operates around a specific place will want (need) to read this article because it’ll awaken you to some really important matters that influence rank. You can once again skip the article and go directly to the study.

2014 Local Search Ranking Factors

Here are some additional articles for those who want to do some reading over the weekend:

Have a great weekend everyone!

Meet Dom: The voice app that allows you to order your Pizza

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Categories: Thunder Thursday

Domino’s Pizza have done it again. In an earlier campaign Domino’s allowed you to earn some cash by giving you the opportunity to design your own pizza. This awesome campaign/application allows you to order your pizza through a voice ordering assistant similar to that of Siri, but unfortunately it is only for ordering pizza so don’t expect it to make your calls for you.

pizza meme

Expect to hear Dom say things like, “My motherboard and fatherboard raised me right” or “Let’s get this party started.”

We are very much hoping that this application will be released for the South African market when Domino’s Pizza arrives, but for now you can download the application on your Android or iOS device. If you would like to know where to find a Domino’s Pizza branch in South Africa check out their Facebook Page.

Work Wednesday: Stalk your competitors on Facebook

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Categories: Social Media and Working Wednesday

If you know what your competitors are doing when it comes to social media marketing, it’s easier to formulate a plan of action for your own online marketing strategy. Facebook offers up a fantastic tool that we like to use: Pages to Watch.

Pages to Watch is incredibly easy to use and it offers you fantastic insight into where your competitors are positioned on Facebook. The way we often approach this is by opening up Google and searching for keywords that we want to compete for in the search rankings. We usually select 3 different keywords, perform individual searches and select 2 or 3 of the top ranking websites (these are usually competitors). From this, we are able to construct a list of a few of the companies that we want to compete against, and on top of that we add a few companies that aren’t necessarily competitors but we know they’re doing a fantastic job on Facebook.

For us the outcome is something along these lines:

Facebook Pages to Watch

There are some great insights available:

  1. See your competitors growth.
  2. How often are your competitors posting?
  3. What is their engagement score?
  4. Share notifications.

These 4 features alone are a great reason to get your Pages to Watch set up and tracking if you want to be serious about social media. Of course, you need to take these 4 features and use them to your benefit which will mean watching closely, looking for similarities amongst your competitors and so forth. A really useful feature is that you’re able to click on the competitors name and Facebook will present you with a popup showing the competitors most popular posts for the week. This allows you to quickly and easily click through the pages you’re tracking and see what is most popular.

To access Pages to Watch just log into your Facebook account, click through to your page and locate the Insights tab. On the Overview page, scroll down and look for the “Add Pages” button.

Trending Tuesday: And the Oscar Goes To…

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Categories: Trending Tuesday

With Oscar Pistorius’ sentencing set to carry on today, it really is no surprise to see that he is trending on the internet. The athlete, who was found guilty of the culpable homicide of Reeva Steenkamp last month, could serve up to 15 years in jail. If you haven’t been following, on Monday a correctional service officer recommended that Oscar should be sentenced to house arrest and community service instead of going to prison.

Twitter Trends

Google Trends

Google Trends 14 oct

Interestingly enough crime statistics released by the SAPS reveal that the amount of murders committed in South Africa for 2013 to 2014 has gone up by 5% since the previous year.


Meme Monday: The Mighty Guinea Pig

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Categories: Meme Monday

Oh glorious internet how I love your randomness sometimes. When you combine a very active imagination and someone who is clearly bored, with a clearly talented guinea pig, you are only destined for greatness.


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