This Week In Search: 13-5-2016

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Categories: Findings Friday


Optimizing Google PageSpeed to 100 in WordPress

I didn’t believe the title of this post, so your skepticism is valid as well. However, through a great deal of effort, he did manage to get his site to score 100/100.

Google Making Aesthetic Changes To The Search Results?

It would seem that people aren’t too impressed if Google changes even the slightest thing about everyone favourite search engine. Did you notice anything different recently? Black or blue?

Testing The New Keyword Explorer Tool From Moz

Larry Kim test drives the new Keyword Explorer Tool from Moz which has recently had a makeover. Yay or nay?

Why Blog Comments Are Good For SEO & Users

Well, that title certainly got our attention and this provided an interesting read. We touched on this a few weeks ago on the iD blog.


A Guide To Search Engine Marketing (Paid) For Startups

Startups need to be nimble and creative in their marketing efforts, and often don’t have the budget to hire an agency to help them. This means that your entire process needs to be thought out a bit more carefully and deliberately, but where do you start? Right here, that’s where.

5 Critical PPC Tips For Small Business Budgets

The joy and main advantage of digital marketing is the fact that smaller budgets can compete with bigger competitors if you are clever and leverage some nifty tips and tricks. Here are 5 critical tips to help you get the most out of your PPC budget.


Web Design Trends of 2016: The Definitive Guide

This post is the definitive guide for all things web design. This really is a fantastic post and one that I urge you to read slowly and understand.

Instagram Rebrands Entirely – The Instagram Blog

Instagram rebranded entirely recently and the Instagram blog covers all the changes that were made and how you can benefit from these changes.

These 5 Things Will Happen To Social Marketing By 2017

We love prediction posts and there are some bold predictions in this post. It will be interesting to see how things change between now and 2017 and how many were correct.

Pagination Best Practices 101

Pagination. What is it, how does it work, and how do I handle it properly from a user perspective? This should explain all.


Magnus – Free WordPress Photography Theme

We love the WordPress community and they often come out with true gems. This theme doesn’t appear to be WooCommerce ready, but it is absolutely gorgeous and will do a fitting job of showcasing your work!

This Week In Search: 6-5-2016

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Categories: Findings Friday


DuckDuckGo Is Giving Away $225 000

While Google dominates the search landscape, DuckDuckGo is determined to prove that they can still make inroads in the market, and are indeed making a profit. Go DuckDuckGo!

The Ultimate Guide To HTTP/2

What the flip is HTTP/2 and how does it benefit you? Well, this new protocol will speed up the web and you need to get onboard!

Introducing Jelly: A New Type Of Search Engine

Biz Stone, one of the minds behind Twitter has launched a new type of search engine where technology meets humanity. Find answers you didn’t even know you wanted.

24 Steps To Get You Unstuck In the SERPs

Well, apart from using Serperture to see what you are still missing, you could use this infographic to try and find out why your site is stuck on page 2. Or, you could use our tool ;)

What 300+ Content Marketing Campaigns Can Teach You About Earning Links

Earning links through content isn’t easy, so why not dive into the insight that 300+ campaigns can provide?


13 Advanced AdWords Optimisation Strategies For Conversions

It’s no longer amateur hour and instead is time for some advanced tactics to get better conversions from your AdWords budget.


What Is The Best Strategy To Follow For Facebook Engagement?

This Search Engine Land group thread on LinkedIn dives into what is the best strategy to follow to achieve engagement on Facebook for your brand.


Free Responsive Office Icons

These responsive icons come in various sizes to ensure that you can use them correctly and make sure that even the icons that you use on your site are responsive. #Winning

Synthetica One Page Free Template

Who doesn’t like freebies? This one page template is a great place to start when looking to redesign your site. It’s our pleasure ;)

This Week In Search: 29-4-2016

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Categories: Findings Friday

Search Engine Optimisation

March 2016 Google Algorithm Updates

Find out what happened with Google during the month of March with this comprehensive wrap-up post.

Hreflang – The Ultimate Guide

Country codes and different languages present a difficult challange for SEO’s. This ultimate guide from Yoast will help you understand all you need to know.

The Future of Links?

Jon Cooper has gone a little quiet in terms of the link building front, but the man is still at the top of the game and provides some fantastic insight into the future of link building.

Link Building: How Long Does It Take To Influence Rankings?

Sticking with the link building theme, we investigate how long it takes for you link building efforts to have an impack on your rankings.

Beginners Guide To Traffic Drop Analysis

Your traffic starts dropping – oh no what is going on? Don’t panic: we have a beginners guide to ensure that panic doesn’t get the better of you.

What is HTTPS?

We break out the hacker lexicon and dive into what HTTPS encryption actually is.

How Does Google Secure Your Analytics Data?

Google Analytics handles a lot of very important data about your website. How does Google go about securing all of that data?


Pay Per Click

Google Finally Starts Redesigning AdWords

Google makes the majority of revenue off of AdWords. It is finally paying attention to its biggest cash cow and giving it a redesign.

How to Write PPC Headlines Like a Boss

Write PPC headlines that get your users to convert. This is no longer amateur hour and the game is serious – write headlines like a boss.

5 Ways PPC Accounts Are Like Toddlers

PPC accounts can be tricky things to manage and sometimes need to be treated like kids. Learn a trick or two about handling toddlers and PPC accounts together!

New Merchant Center Feed Rules helps you submit your product data into Google Shopping feed format

Google shopping feed format is one of those tricky beasts that seems impossible to actually get right, but with updated Merchant Center Feed rules, this will hopefully makes things a little easier.

The State of Paid Search

Where is Pay Per Click advertising at the moment and where is it headed? We have the current state of search.



10 New Facebook Features Every Marketer Should Know

Facebook has become a vital aspect of every marketer’s strategy. Do you know about 10 new features that will improve your marketing?

The Beginners Guide To Chatbots

Chatbots seem to be the new biggest thing. What are they are how do they work? Here is your beginners guide!




Want to get your hands on a FREE SEO COURSE from iMod Education? Click here to enter in a matter of seconds!

This Week In Search: 22-4-2016

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Categories: Findings Friday


Search Engine Optimisation:

Getting Started with Accelerated Mobile Pages

AMP pages are here and speed is more important than ever. How the flip do you get started? Well now you know…

Google Officially Kills Toolbar PageRank

Link builders around the world dispair – Google has officially killed the Toolbar PageRank which was the little number out of 10 that many viewed as the be all and end all of SEO, even though the metric hasn’t been regularly updated for a number of years.


Pay Per Click:

The Highest & Lowest Average CTRs in Google AdWords By Industry

This in-depth piece looks at a number of high profile industries and what the average click-through rates are. Some surprising results, but some fantastic insight.

Who Really Suspends Your AdWords Account?

Even been in hot water with Google over your AdWords account? MemeBurn takes a look into who really makes the decision to put your account in the naughty corner.

Remarketing On Facebook – A How To Guide

Facebook advertising isn’t quite as simple as you would think it should be. This guide introduces you to remarketing on Facebook – something that you should definitely be covering!



Getting Back Into WordPress After Getting Hacked

Oh no! Your site has been hacked and now you are scrambling to fix it. This guide shows you some steps on how you can reclaim your WordPress site and get back into the dashboard.

Data Science – Your Most Common Questions Answered

What the flip is a data scientist and how can you use them to uncover valuable insight into your customers thinking?

Google’s PageRank has been turned off!

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Categories: SEO

Google have been saying for some time now that it was going to remove the 1 – 10 ranking given to websites on the internet. One might say that PageRank was one of the biggest factors that lead to Google’s growth and one of the biggest factors that have shaped the web. Despite PageRank being a dead metric for many years, it looks like Google are officially moving away from it.

This past Friday, webmasters from around the world commented on PageRank no longer appearing in Google’s Toolbar. Page Rank started in 2000 and has contributed not only to a lot of good, but unfortunately a lot of bad too. Just think of how many emails you’ve received saying you need a higher PageRank, think of all the link spam that has been generated because of this metric and think of how frustrated you feel when someone brings up PageRank as if it’s a factor you should be considering.

“No, this update does not change anything for webmasters or SEOs in how their sites show up in search. Webmasters can use Search Console to get details about their content’s presence in Google Search, including information about links pointing to their sites. As the Internet and our understanding of the Internet have grown in complexity, the Toolbar PageRank score has become less useful to users as a single isolated metric. Retiring the PageRank display from Toolbar helps avoid confusing users and webmasters about the significance of the metric.”

We’re pleased to see this move by Google. It’s about time that the metric was dropped and that people who aren’t in the know aren’t horribly mislead by a useless number. We look forward to people not focusing on isolated metrics and rather focusing on just doing great search engine optimisation that results in target audiences coming to your website for relevant information based on what they searched for.

Bye bye PageRank, may you RIP dear friend.

Blog Commenting as part of a Link Building Strategy

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Categories: SEO

Acquiring links to your website has always been an important optimisation factor and this is yet to change. Although there are talks about links becoming less important considering Google’s RankBrain algorithm update, links still remain important and you simply cannot ignore them. The whole concept of link building is highly involved and the purpose of this blog post isn’t to address that. There are plenty of resources online if you’re looking for a broader understanding of link building. For this blog post, though, we’re going to address a form of link building that anyone can do.. blog commenting.

Before we get started, most people will read this blog post, understand it and want to implement it. However, only a few will take the time to do so and those few will have the edge thanks to everyone else who will start and then forget.

Getting Started

Anything that comes easily gets exploited, that’s just life and that’s especially prevalent in the SEO world. Blog commenting became incredibly popular when WordPress started to grow into the massive content management system it is today. Most blogs allowed people to leave comments and as this became more and more popular, so did people take advantage. Everyone started leaving comments and people hoping to crook the books started to leave comments using their keywords instead of their names. See, WordPress allows you to leave a comment on the blog and attach a link to your name thus linking your name back to your website. But with everyone forcing keywords into the name field, so did the system become abused. Don’t see this as a bad thing, Google caught on and although this is debatable, said abused links are no longer carrying much back link value.

However, finding great pieces of content and leaving well informed comments with your name or brand as the anchor text is still a valid method which should be used. What most people don’t think about is their anchor text ratios. Anchor text refers to the text that is linked and in general when you receive contextual links on the internet, people use keywords as the anchor text. For example, someone might write something along these lines: “I read a really great article on <insert topic here> and you should read it too”. The website receiving this contextual link is receiving a topical or keyword anchor text link. Algorithm updates that target anchor text have shown that in order for your website to rank really well (or at least one of the factors that contribute to your visibility), you need a good mix between brand/keyword/nofollow/dofollow links. If you’re receiving a lot of keyword anchor text links through various contextual sources, then leaving blog comments with your name or brand is going to assist with the brand/keyword ratio – diversity.

#1 Prospecting For Blogs

Alright, we’ve covered the basics, but now we need to find blogs that allow commenting. Sure, we can start clicking around to find them but that’s just going to take too much time so we need to get clever. With the help of Google and some search operators we can find blogs that allow commenting. In the example below, we’ve asked Google to search for web pages that have “cooking” in the URL and that the page contains the words, “leave a reply”. “leave a reply” is very common with WordPress and is the text that exists in the comments section, thus showing that comments are turned on and accepted. We’re now presented with all the prospects and we can click through to the ones where we feel we may be able to add value. By way of example, let’s suppose we have a website on cooking, in this example we’ve searched for all website’s about cooking that allow commenting.  inurl:cooking “leave a reply”

If your search turned up very few results, try varying the “leave a reply”, to perhaps “leave a comment” or “have your say. Furthermore, be sure to look in other search engines too, Bing has some great content. We shouldn’t stop there though, with the search tools we can choose to show recently published pages and/or country based pages. This combination allows us to be commenting on fresh content that is in the right country. By choosing pages in South Africa from the past week we can see that there are 4 different blog posts that are accepting comments.

#2 Crafting Your Comment

What’s really important when venturing out onto the internet to leave comments is that you leave great comments. Here are some things to avoid:

  • One or two liner comments.
  • Copy/Pasting comments to multiple web pages.
  • Writing something useless.
  • Not adding value to the web page.
  • Not putting your name or brand in the name field.

In other words, we need to write comments that are relevant, at least a paragraph or two long, authentic and hold something valuable.

#3 Bonus

When you’re prospecting, create an Excel spreadsheet and keep track of the websites that allow comments. If your niche results in hundreds of possible web pages to comment on, you certainly don’t want to sit and write hundreds of comments. Rather load the website addresses into a Spreadsheet and use a plugin such as SEO Tools for Excel to order the links by value or specific requirements (e.g. links).

Another useful trick is to use BuzzSumo’s Most Shared Content Research Tool to crawl the websites that have comment sections to determine which blog posts are the most popular on their site. In other words, if you use an inurl search operator and find a brilliant blog, put the blog through the content research tool and find the most popular pieces of content on said blog. Even if a blog post is old, it might be ever green and it might still be getting value from all the shares and backlinks, it wouldn’t harm to leave a great comment there.



Even if you aren’t interested in the SEO value from this, leaving excellent comments do attract attention from readers and they build reputation. Anyone with a website who’s interested in attracting new visitors should be actively participating in the industry and leaving comments is one of the easiest ways to do so.

Remarketing on Facebook [How To]

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Categories: PPC and Social Media

When last did you bump into someone who doesn’t use Facebook? These days it’s strange to not be on Facebook and oftentimes when people say they aren’t on Facebook, it finds us wondering what they have to hide. It’s safe to say that literally everyone uses Facebook these days. How often have you been on a website thinking about buying a gadget or item of clothing and then decided to reach out for opinion on Facebook only to get sidetracked and 3 hours later you’re watching viral videos on Facebook and have totally forgotten about that gadget or item of clothing? Don’t worry, that’s completely normal!

When you’re selling something to someone, you generally only get one chance. Once the potential customer leaves your shop empty handed, the chances of them making a purchase suddenly become very close to zero. But image you had the opportunity to sell to that person again right where they like to hang out? Think about that for a moment, you get a second chance to sell to someone, possibly whilst they’re in a different frame of mind.. that’s right, you’ll close them and if you don’t, get out of sales!

Remarketing (aka retargeting) is a technology that allows you to market something to someone who has already engaged with you. Let’s simplify that, if someone comes to your website you’ll be able to show them adverts elsewhere on the internet. The most known example involves showing someone banner adverts that follow them around the internet. We do this at iMod Digital on a daily basis and we know that the conversion rates increase on second attempt! Now the question is, why are so few people remarketing to Facebook? If someone has come to your website, and now they’re getting caught up in pictures of cats, babies and breakfasts, why aren’t you slipping your banners into Facebook to remind them to come and make that purchase!?

Remarketing through Facebook is really straight forward:

  1. Open up Facebook.
  2. Click on Adverts Manager on the left.
  3. Click on Tools and select Audiences.
  4. Click Create Audience and select Custom Audience.
  5. Select Website Traffic.
  6. Follow the options (start with the simple ‘Anyone who visits your website’).
  7. Paste the tracking pixel code on your website.
  8. Create an Advert as per usual and assign it to the Audience you created.

Facebook Remarketing

It’s just those several simple steps that you need to follow and now you’ll be in a position to show banners to people on Facebook who have already showed an interest in your website because they’ve visited it! In step (6) above, you can get quite technical and choose to create an audience of people based on specific pages on your website – think about showing banners that say “use coupon CHECKNOW to receive 10% off” to people who put things in the shopping cart but didn’t checkout.

This is a heavily under utilised feature that every single marketer should be using and if you digital marketing agency isn’t doing this for you, make sure you discuss it with them and find out what costs are involved with setting it up!

Big warning for websites that aren’t mobile friendly

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Categories: Findings Friday

You guessed it! It’s time for another Friday Findings where we share the best digital marketing articles from the week that’s passed. Enough time on the introduction, let’s get down to the articles.

Image via Search Engine Land

[SEO] Being able to track the links that people click on your website is something that doesn’t come standard with Google Analytics. So, if you’ve got links on your website that point of other websites and you’d like to know if (and how many times) people are clicking on them, take a read of this guide.

[SEO] It’s going on about a year since there was serious talk about whether the speed at which your website loads is important for SEO. With most people on the Internet using WordPress these days we felt it would be fitting to share this article which dives into the importance around site speed and SEO.

[SEO] Let’s stick on the topic of speed for a second, how about these 11 ways to accelerate the load speed of your website.

[PPC] Our director, Christopher, has a new child so we felt this article may be perfectly fitted, “5 Ways PPC Accounts Are Like Toddlers” ;-)

[eCommerce] Scarcity is a strategy that works, we experience in the real world all the time and we experience it online, but do we make use of it as much as we should on our websites? This fantastic article looks at 11 ways of creating scarcity on your eCommerce site.

[Marketing] Quora is an incredible resource for any marketer, but so few make use of it. We felt that these 15 tips could get you started!

[Mobile] For website owners who’s website is not mobile friendly, you might get a shock when you search for your site on Google and see it saying “Your page is not mobile-friendly” in the search results. This goes to show just how important a mobile-friendly website is. This is an experiment) by Google, but it shouldn’t be ignored. Read more here.

[Social Media] Still unsure about Snapchat? This article looks at 4 brands that are doing incredibly well and enjoying it!

[Social Media] Ever wanted to have a shop page on your Facebook Page? This tutorial will show you how to go about doing it.

Have a great weekend everyone!

Track Outbound Links on your Website – A method that works!

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Categories: Analytics and Development

We build a lot of content heavy directory-like websites here at iMod Digital for our clients and a really common request post-launch is that they would like to be able to track the number of times a visitor on the website clicks a link to go to another website. The idea here is to be able to tell their customers (i.e. businesses who list on their directory websites) how many times people have clicked on their links. This provides our clients with business intelligence that allows them to report effectively to their customers who are paying subscription fees for visibility.

Intro Header

One of the problems we’ve run into is that there are countless options available to achieve this, from plugins for WordPress to Google Tag Manager and so the list goes on. However, half of the plugins don’t work and integrations take time. Instead, we wanted a rapid solution that we could roll out for our clients and not necessarily charge for the feature but rather offer it as a post-launch bonus. After a lot of research and testing we have managed to track down some code that has worked for us. We’ve applied the code to WordPress websites as well as bespoke websites successfully.

In this article we’re going to guide you through how you implement the code, how to test that you’ve implemented it correctly and finally how to see all the links for a specific date range.

Let’s get going.


As with anything that has to do with code, if you’re not familiar with changing code then it might be best to point your web designer to this article and ask them to set it up. If you are familiar with code and feel confident in doing this, please proceed accordingly:

One of the best parts about this code, apart from the comments, is that all you need to do is copy and paste it between the <head> and </head> tags on your website. In you’re using WordPress, then the ideal placement is in your header.php file so that it carries across every page on the website.

Caution: You must be using Google’s new Universal Analytics tracking code.

<script type=”text/javascript”>
function _gaLt(event) {

/* If GA is blocked or not loaded then don’t track */
if (!ga.hasOwnProperty(“loaded”) || ga.loaded != true) {

var el = event.srcElement ||;

/* Loop up the DOM tree through parent elements if clicked element is not a link (eg: an image inside a link) */
while (el && (typeof el.tagName == ‘undefined’ || el.tagName.toLowerCase() != ‘a’ || !el.href)) {
el = el.parentNode;

/* if a link has been clicked */
if (el && el.href) {

var link = el.href;

/* Only if it is an external link */
if (link.indexOf( == -1 && !link.match(/^javascript:/i)) {
/* Is target set and not _(self|parent|top)? */
var target = ( && !^_(self|parent|top)$/i)) ? : false;

var hbrun = false; // tracker has not yet run

/* HitCallback to open link in same window after tracker */
var hitBack = function() {
/* run once only */
if (hbrun) return;
hbrun = true;
window.location.href = link;

/* If target opens a new window then just track */
if ( && !^_(self|parent|top)$/i)) {
“send”, “event”, “Outgoing Links”, link,
document.location.pathname +
} else {
/* send event with callback */
“send”, “event”, “Outgoing Links”, link,
document.location.pathname +, {
“hitCallback”: hitBack

/* Run hitCallback if GA takes too long */
setTimeout(hitBack, 1000);

/* Prevent standard click */
event.preventDefault ? event.preventDefault() : event.returnValue = !1;


/* Attach the event to all clicks in the document after page has loaded */
var w = window;
w.addEventListener ? w.addEventListener(“load”, function() {
document.body.addEventListener(“click”, _gaLt, !1)
}, !1) : w.attachEvent && w.attachEvent(“onload”, function() {
document.body.attachEvent(“onclick”, _gaLt)

Once you’ve implemented the code, it’s time to perform a quick test to see that it’s working. Because Google Analytics isn’t instant with data, what we don’t want to do is wait a few hours to then test, but instead use the real-time reporting to know immediately. Below is a simple test that you may perform.


Just 4 simple steps and you’ll know whether you’ve successfully implemented the code:

  1. Log into your Google Analytics account.
  2. Click on “Real-Time” and then “Events”.
  3. Load your website in another tab / window and click on an outbound link.
  4. You’ll see the outbound link appear after a few seconds:
Google Analytics Real-Time Events Tracking Outbound Links

In the image above, you can see that someone clicked on the “Redisa” link on the website that the code was implemented on.


Now that we know it’s working, at the end of a month we might want to see all the outbound link clicks for the month. In order to do this there are a few more steps but it’s not too complicated and we’ve done our best to lay it out for you below with some screen captures to assist.

Finding Links

Please note that you won’t be able to do this immediately, you need to give it a good few hours or a day or two for Google Analytics to gather some data. Once you’ve allowed some time to pass, the following steps will get you what we need:

  • Log into your Google Analytics account.
  • Click on “Behavior”, then “Events” and finally “Top Events”.
  • In the list that appears we’re interested in “Outbound Links”.
  • An easy way to find “Outbound Link” is to search for it in the little search on the right, as below:

Google Analytics Event Categories

  • Once you’ve located “Outbound Links” (see 6. in the image above), simply click on it and this will reveal all the outbound links:

Google Analytics Event Actions

Nice and easy?


Although we’ve approached this article from the point of view of someone who runs a directory-like website, tracking outbound links can be incredibly useful on any website for the simple reason that it shows you what your visitors are doing. If you find that a lot of visitors are clicking through to a specific external site, it might make sense to look at this external website and determine whether you could build a resource on your own website instead. The idea here is to keep your visitors on your website rather than allowing them to move to someone else’s. Another idea could be to reach out to a website that your visitors are clicking to and forging a relationship with said website. The options are endless, but one thing’s very clear.. this is useful data to track.

We hope you’ve enjoyed our short guide and welcome any questions in the comments below.

This Week In Search: 1-4-2016

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Categories: Findings Friday


Introducing Autotrack For Google Analytics

Now this is a particularly nifty little update for Google Analytics and how the javascript tracking code is handled. Yay Google!

USA & Canada SEO Agency Pricing Survey Results

Well this isn’t strictly relevant to our SA market, it is still really interesting to see how things are shaped in North America. I didn’t expect those responses!

Facebook Announces WordPress To Help Create Instant Articles

With Instant Articles becoming available to everyone from April 12, Facebook has created a useful WordPress plugin to help convert your articles to Instant Articles. Will this help with site speed and conversion optimisation?

What Is Google’s RankBrain Algorithm?

Google’s latest update doesnt appear to be as clear cut as previous updates such as Penguin and Panda, which is why this article is so important.

Google CEO Sundar Pichai Pulls In The Big Bucks

The new CEO of Google pulled in a cool $100 million in 2015. Not bad hey?

30 Resources To Learn About All Aspects of Marketing

Now this is a brilliant round up of all the best resources to learn about a number of different aspects of marketing. This is one read that has to be bookmarked!



5 Design Secrets From Kids Who Will Replace You

Apart from the very depressing and dramatic title, this article does actually provide some interesting takes on what makes design great.

Perfect Bottom Navigation For Mobile Apps

in 2016, so many developers still don’t understand how to make their apps user-friendly. This article covers some simple, yet vital aspects when designing/developing a mobile app. Read it, bookmark it, and read it often.


21 of the Best AdWords Tutorials

If you are looking to expand your knowledge on PPC then this is only article you will need to open your eyes to the world of Pay Per Click Marketing.

6 Steps To Building An AdWords Account Structure

If you can build a solid account structure within your AdWords campaigns then you have completed have the battle.

Introducing Deeplinking Between Google Analytics & AdWords

Further integration between Google Analytics & AdWords will help you understand how your marketing efforts are performing from a holistic view.

BONUS – Google’s April Fool’s Jokes

A List of All Of Google’s April Fools Jokes

Google always handles April Fools well and does a number of jokes across their various products. This year there was a slight problem however with one of their practical jokes not working out so well for a select few leading to the joke being canned! Our favourite has to be SnoopAVision. Snoop Dogg just seems to make everything cool.

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