Friday Findings: Your Weekend Reading

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Categories: Findings Friday

Last week for Friday Findings we focused on PPC related articles and insight so if you missed that do go and have a read. This week we’ve sifted in and amongst Kim Kardasian’s bottom to try and find some useful reading material for this weekend. The biggest announcement this week was that of Google announcing the new Mobile-Friendly tag in their search results.

Apple Search

We’re going to cover a mixed bag this week as we’ve found some really good articles that are well worth the read:

  1. Do the people in your team work remotely? A question was asked on Inbound.org to determine what struggles or benefits people are experiencing. The insight is really good and it sparks up a lot of talking points.
  2. Ever wondered how you could structure a marketing team of any size? HubSpot have taken a good crack at this and have outlined how they feel it should be done. You can read about that by clicking here.
  3. When you meet a client to get a brief on what they want for their new website, there are 7 important questions to ask so you get the right insight.
  4. Does your website send out confirmation emails for anything? These emails are usually ignored and it’s actually really important to get them right because they hold a lot of value. This article tackles this topic and offers some great examples and opinion.
  5. If you’re launching a new product and are interested in how you might be able to use Twitter to assist you with this, you will appreciate this article.
  6. Is Apple building a search engine?

We wish you a lovely weekend!

Thunder Thursday: Christmas With Monty The Penguin

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Categories: Thunder Thursday

John Lewis have launched their latest Christmas Advert and this one is a winner. The advert features a little boy, Sam and his penguin friend Monty, who spend their time playing and going to the park. Sam then realises that Monty is lonely so on Christmas Day, Sam surprises Monty with a mate called Mabel. There is also a website that is dedicated to Monty’s Christmas, which allows you to buy the book, play the game or even follow Monty on Twitter @MontyThePenguin.

 

monty and sam

This awe inspiring advert is not only increasing the sales of Monty the penguin, but is also helping WWF to raise awareness and money for the Adelie penguins. Which are classified as ”near threatened” by the International Union for Conservation of Nature. In order to raise funds for this charity, John Lewis are giving all profits from the adverts single called Real Love by Tom Odell, to the WWF’s Adopt A Penguin Programme. Rod Downie, polar programme manager at WWF UK, said: “Through the support of John Lewis and our amazing penguin adopters, WWF can help protect the icy home of Monty and Mabel.”

The campaign appears to be working extremely well for John Lewis, who have seen a 903% boost in online brand consumption and over 16 million views on YouTube. They have also been awarded the ” Compassionate Marketing Award” by PETA for using CGI penguins instead of real penguins in the advert.

Google launches “mobile friendly” in the search results!

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Categories: Mobile and Working Wednesday

Hot off the press is an announcement by Google that they will now be taking mobile one step further in their search results and this will benefit people who have websites that are mobile friendly.

Grab your mobile phone, fire up Google and perform a search. As always a list of results will come up – click through to some of these results. You’ll no doubt arrive on a number of websites that are not optimised for mobile devices so you’ll either arrive at a site that requires a lot of sideways scrolling or text that is too small and so the list goes on. It’s an issue because Google isn’t leading people to the most optimal websites.. which is their business model afterall.

As of today, Google is rolling out a new feature whereby in the results, sites that are mobile optimised, will now receive a “mobile-friendly” next to their website, like this:

Google Mobile-Friendly

Google has announced that they’ll be rolling this out globally over the next few weeks and your website will qualify if it meets the following requirements:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

If you’re got a website and you want to know whether you fit the criteria you’ll be pleased to know that Google has launched a Mobile-Friendly Testing Tool.

Some Data Behind Kim Kardashian’s Attempt To Break The Internet

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Categories: Office Life and Trending Tuesday

It is Trending Tuesday therefore it is time to discuss what is trending on the World Wide Web and it appears that there is a fair amount going on.

It is really interesting to see that Kim Kardashian is taking up two spots on the top Google trends in South Africa. By now most of you have probably been caught up on all the action already, but if not check out our Meme Monday and see our favorite Kim K memes. We all know that she was trying to #breaktheinternet with her nude photos, but here is an awesome article that makes us believe that in fact she did not succeed in ‘Breaking The Internet’. Basically it states that although Paper Magazine saw 6.6 million unique page views from the photo shoot, the internet did not break and in fact she fell off Google Trends in the USA rather quickly. In addition to that more people in America tweeted about the #cometlanding than they did of her nude photos.
comet landing vs Kim K

 

Tweets per day Kim K

Top Twitter Trends

Top Google Trends

18 November Google Search

This data really proves that you can’t control what trends on the internet and that sometimes things that aren’t planned to go viral, just do. Perhaps she will try to ‘Break The Internet’ again, but if she does she will have to try a lot harder and up her game.

Meme Monday: Kim Kardashian Breaks The Internet

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Categories: Meme Monday

I am sure most of you have by now seen some of the memes that where inspired by Kim Kardashians nude photo shoot, but in case you haven’t here are some of our personal favorites.

 

 

 

 

 

 

Friday Findings: PPC Playing Field

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Categories: Findings Friday and PPC

We’ve worked long and hard to brand ourselves as an SEO company, but that isn’t all we do. We do a great deal of search engine marketing (PPC) and so this week we’re going to share some useful resources with you on this topic.

By now you’ll know that we’re big fans of the Ask Me Anything discussions on Inbound.org. Larry Kim is the founder and CTO of WordStream, a highly recognised and respected company that operates in the PPC industry. Larry took the time to appear on an Ask Me Anything and there are some excellent questions and answers on this thread.

Anyone starting out in PPC will know that smaller budgets are very difficult to manage and that stretching out the budget is how you make a success. Last month a great blog post was written that offers up 9 tips that help you stretch out a small budget. It’s a good read, enjoy it.

Some more important news that was announced today is that of Google announcing their new AdWords bid Strategy Reports. You can read the update on Google+ if you’re interested.

That’s it for this week’s instalment, have a good weekend everyone!

Thunder Thursday: “Don’t Google It”

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Categories: PPC and Thunder Thursday

Advertising agency DDB Brussels teams up with Belgium medical site Gezondheid en Wetenschap, with the Flemish government’s support, to create an advert that encourages people not to Google their medical symptoms. In order to accomplish this task they bought Google AdWords adverts for the top 100 symptoms that people search for. For example if you searched for symptoms for a twitching eye lid you would be presented with the advert “Don’t Google it, check a reliable source” and then you would be directed to the Gezondheid en Wetenschap website.
Don't google it

It is so easy to forget that when you are searching on the internet, you aren’t always presented with the truth and that often you are being shown information written by people just like us, who are looking for answers and giving their opinion on what they think the solution is. This adverts makes you realise that when it comes to health and wellness, we should leave it to the professionals.

Work Wednesday: November Newsletter

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Categories: Working Wednesday

It’s that time of the month again where we send out a newsletter to all our wonderful subscribers. For those of you who aren’t subscribed, here’s a copy of the newsletter for your information and reference:

We’ve had an incredible month at iMod Digital and it feels like the momentum isn’t going to stop. There’s no better way to end off a fantastic year. We thank you all for your support!

We have added some fantastic company’s to our books, including StorageCube, Prodigy Finance and Concargo to name a few. It doesn’t end there though, we’re in talks with handful of other companies and hope to partner with some of them before the end of the year.

  • Prodigy Finance – Over $50 million in Finance to Future Leaders.
  • StorageCube – Storage & Removals in Cape Town & Johannesburg.
  • Concargo - Supply Chain Management & Road Freight Logistics.

The world of search has been an interesting one over the past month. We’ve spoken about the recent Penguin and Panda updates, and although they’ve passed, many web masters are still experiencing fluctuations. If you’re interested in these updates, the fluctuations they cause and would like to stay ahead of the curve then we suggest you read our article on this matter.

Welcome to this month’s instalment of our byte-sized digital marketing newsletter. We hope you enjoy what we’ve included this month.

We featured 3 articles in the newsletter that have drawn a lot of attention:

  1. AdWords Court Ruling
    The first AdWords court case has come to an end and a verdict has been passed. Read more here.
  2. City Domain Names
    New domain names have been announced: .capetown, .joburg and .durban. Read morehere.
  3. Mobile Usage Report
    Mobile uptake and usage continues to grow. You may read this detailed report by clicking here.

Subscribe to our newsletter below!

Trending Tuesday: Mixed Bag Of Results

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Categories: Trending Tuesday

Did you know that the first tweet was sent by Jack Dorsey, the creator of Twitter on the 21 March 2006. It took over 3 years for the platform to reach a billion tweets whereas today, it takes less than two days for one billion tweets to be sent.

Tweets Per Day Up To 2013

In Twitter’s short history, we went from 5,000 tweets per day in 2007 to 500,000,000 tweets per day in 2013.Tweets per day

 Top Twitter Trends

Top Google Trends

google search 11 November

We would like to say RIP to pastor Myles Munroe and his wife, as well as all the other people who died in the plane crash on Sunday.

 

Meme Monday: Overly Attached HallowMEME

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Categories: Meme Monday

Don’t tell her I said this, but this girl is absolutely crazy…

She has to stop with this whole Overly Attached Girlfriend thing…

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