Trending Tuesday: Moyes Out

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Categories: Trending Tuesday

Every Tuesday we dive into what South Africa is talking about on Twitter and what is trending. This Tuesday is dominated by the major football news that David Moyes was sacked by Manchester United this morning. It seems everything else was playing second fiddle to the mess coming out of Old Trafford.

South African Trending Topics

Cape Town Trending Topics

Just to prove how dominering the news was it was dominating every region of the country.

Google Trends

We also wanted to have a look at Google Trends to see what’s currently trending in South Africa specifically:

Hot tip: Google have just announced that you can now subscribe to hot trends! Not only can you subscribe to hot trends, but you can actually subscribe to any topic of interest and receive updates on the search interest of said topic – what a great tool/strategy for content marketers!

Faster Growing Google+ Profiles


Stay tuned for next week’s Trending Tuesday!

McVitie’s Shoot The Cookies

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Categories: Innovation and Thunder Thursday

In 1830 Robert McVitie opened a shop in Rose Street, Edinburgh. The basement of the shop was converted into a bakery and so was the McVitie brand born. Following Robert’s death, his son Robert Junior took over the business and this was the start of the huge company as we know it today. The story of McVitie is an interesting one and well worth the read. We’re not going to talk about that here, but rather showcase a new campaign that was recently launched for the McVitie brand: Shoot the Cookies Chrome Extension.

The concept is simple, download the extension, activate it and shoot all the cookies on your computer that track your Internet usage. Sounds fun doesn’t it? Take a watch:

A highly engaging and viral campaign that really does create hugely well-aligned brand awareness! The campaign video has only been watched 4600 odd times, but we’re sure this is going to get boosted by all the press, and it was only published on August 14 so there’s plenty of time. The #ShootTheCookies hashtag is being used a great deal and a simple Google search will reveal the sheer quantity of brand mentions and backlinks the campaign is driving.

Working Wednesday: Patience is a Virtue

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Categories: SEO and Working Wednesday

Here at iMod Digital we use a phrase fairly often, “SEO is a marathon, not a sprint”, and we’ve been doing so for several years. Why do we use this phrase? Because it’s exactly how people should look at search engine optimisation (SEO). SEO isn’t something that you can simply turn on, at least not in 95% of the cases, but rather a strategic approach needs to be created and executed by a team of professionals. If you take this approach you will succeed. So today we want to tell you a story about a client of ours who operates in the jewellery industry.

Several years ago we met with a gentleman who operated a small jewellery business right here in Cape Town. He was concerned about how competitive the industry is and wanted to discuss how SEO could assist him. We spent time learning about what he did, we studied the competitors and we explained to him that we could do something great but that he’d have to be patient.  He trusted us and agreed to be patient, so we got started and the journey has been hugely beneficial to both him and ourselves. Have a look at his inbound traffic since commencement:

Over the years we’ve managed to increase the traffic to the website as follows:

  • 2012: 14,301 visitors.
  • 2013: 22,076 visitors.
  • 2014: 8,058 visitors at 31 March. Projected: 32,000 – 35,000.

Traffic aside, in terms of actual leads generated through forms on the website, the year on year growth has been as follows:

  • 2012 – 2013: 169% increase.
  • 2013 – 2014: 135% increase.

What we haven’t included are the leads generated through the local SEO we have done – last time we spoke about this, our client said that he is receiving a handful of walk-in customers every day because of the local listing.

Having a client that trusted our approach and allowed us to move forwards has shown a wonderful return for him over the years. He is incredibly happy with the movement and in fact, the movement has allowed him to hire more staff and move into a fantastic office space. A hugely pleasurable journey that we’ve gone on!

For the sake of privacy we were asked to not include his name or the company name.

Heartbleed OpenSSL Security Flaw – What Is It?

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Categories: Thought

Last week news broke of one of the most devistating security flaws in the history of the internet – the Heartbleed Bug. Computer-security expert Bruce Schneier rated the level of the threat an 11 out of 10 which showcases how serious the threat it. However, so few people don’t actually understand what the issue is, and how it affects them.

Allow us to explain:

The Heartbleed bug is a security flaw which allows communcications to be intercepted between secure connections using the OpenSSL protocol. SSL stands for Secure Socket Layer and any website which has a little padlock within the address bar will more than likely use this technology as it is one of the most widely used security protocols today. How does this affect you? Well, it means that essentially hackers can gain access to any communication from a website that is using this protocol such as usernames, passwords, banking details, credit card numbers, personal information etc. This one is serious folks. Below is an image that explains which services are affected and what data might be at risk. We don’t have any word yet on any South African banks, but we will update this post if we hear anything further.


Hat tip to LWG for the graphic.

LastPass has created a tool that allows you to check if a website has been affected by the Heartbleed bug – test out any website you use regularly and make sure that you are safe! I have tested the majority of South African banks and to be honest, the only site that came back saying that it was definitely safe was FNB.

If you want to read a more technical analysis on how the bug was discovered you can head on over to Business Insider.

Trending Tuesday: 15-4-14

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Categories: Trending Tuesday
It’s Tuesday folks and that means we dive into the hashtags that are currently trending in South Africa, and who is gaining the most followers in the Twittersphere.

Trending Hashtags In South Africa

Top 5 Increase in Twitter Followers for the Week

Meme Monday: Cranky Frankie

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Categories: Meme Monday

This week, we are taking a look at a fresh meme that we noticed started popping up last week. It is called Cranky Frankie.

Here is the original picture:


and here are some of the meme’s that we have seen around it.





Hopefully your Monday hasn’t made you a Cranky Frankie.

Friday Findings: South African Sites Getting Hit Hard?

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Categories: Office Life

Over the last three or four weeks we have noticed that there have been a number of South African sites being nailed by Google for various reasons. We found an example of two major players in their respective industries that have taken a hard hit and been punished severelly. We don’t want to name the brands as we aren’t going to be that type of a company, but we keep our eyes and keyboards very close to the ground across a number of industries and verticals to make sure that we are right on top of trends and news in terms of the digital marketing arena.

Interestingly enough, both brands have not released any form of statement acknowledging that they no longer rank for anything, including their own brand terms. However, if this was a US or UK based company, there would have been a very public shaming festival happening. Anyone remember JC Penny or Rap Genius anyone? We are not trying to point the finger at brands or any SEO agency, we are merely pointing out the fact that it seems all of a sudden more South African sites are getting hit as if Google is turning their attention to South Africa. Below is an image showing how one of the brands suddenly lost their rankings.

Naughty, naughty. Remember to make sure that if you are using an SEO agency that they are always up front with you about any tactics that they use and if any of those tactics are potentially risky. Organic means natural and no SEO company should be doing anything other than that.

 Reading Resources

  1. Link audit guide for effective link removals – Moz Blog
  2. Rumours of “not provided” in AdWords unfounded – WordStream
  3. 21 User activation hacks you need to know – Growth Hacking Pro
  4. True Facebook page post reach experiment – Jon Loomer
  5. best practices guide - State of Digital


Thunder Thursday: Game of Thrones #BringDownTheKing

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Categories: Social Media and Thunder Thursday

The new season of Game of Thrones has started and social websites were buzzing with excitement from all the fans. Their hopes for a great season has been fulfilled as many status updates reported that the first episode was excellent.

Leading up to the airing of the new season, a medieval meets modern activation called Bring Down the King was launched in New Zealand. Making use of Twitter and a #BringDownTheKing hashtag, Twitter users were able to send tweets and each time a tweet was sent, a statue of King Joffrey was lowered in the middle of town square!

Here is a teaser video:

Watch the King fall!

Thousands and thousands of tweets have been sent, the last one was just 32 minutes ago, have a look at the Twitter stream.

Working Wednesday: Blogging and bouncing

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Categories: Office Life and Working Wednesday

Once we week we have the opportunity to reflect on something that’s going on at the office. This week there are two things that we wanted to share with you if you haven’t picked up on them already.

  1. Reviving our blog
  2. #HarveytheHacky

Last week we sat down and decided on a blog schedule, our blog had become heavily under utilised and we want to change that. So, we’re going to do our best to publish posts on a regular basis, that will be once a day if all goes to plan, but please remember that we have to put our client’s work first, so we might miss one here or there whilst we’re performing awesomeness! A lot of debate went into the topics and we’ve tried to find a middle ground between offering up some interesting and useful information within the digital marketing industry as well as some light reading between those more detailed posts. We really hope that you’re going to enjoy the change so please stay posted and let us know what you think.

Harvey the Hacky is our crazy little mascot who’s going to be joining us for #subdayfriday’s and will pop up in strange places around Cape Town. We’ve identified who he is, and from Friday we’ll be snapping a picture of him doing something crazy.


That’s it for today!

Trending Tuesday: Peaches Geldof

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Categories: Trending Tuesday

Every Tuesday we are going to have a look at some social media statistics and find out what the latest “haps” is. Err…for those of you who don’t know what that means, it means that every Tuesday we are going to look at what is trending in the social sphere of the internet around South Africa. Top 10 Trends on Twitter

Below are the top 10 South African accounts which gained the most followers last week.

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