We’re on Holiday

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Categories: iMod Digital and Office Life

2014 has been an incredible year and to ensure that 2015 is as great, we have to take a rest. So for the next 2 weeks we’ll be hiding from our computers, sleeping in and trying to be outdoors as often as possible.

We’ll be updating our social profiles from time to time if you’re interested:

We wish you a lovely holiday and look forward to picking things up again in 2015!

Facebook Pages: Call-to-Action buttons!

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Categories: Social Media

One of the gripes that people have had with Facebook Pages for Businesses is that you’re not allowed to include phone numbers, website addresses and the likes in the cover photograph – at least, this was the case in the Terms of Service for a long time and we believe it hasn’t changed. This meant that businesses could have a page, but there wasn’t a specific way of getting a visitor to the page to perform an action.. that was until now.

A few days ago Facebook announced Call to Action buttons that Facebook Page Admins can now add to their pages to trigger an action from a person arriving at the page. Here is an example:

Facebook Call to Action

This has been a long time coming in our opinion and it’s exciting to see Facebook introducing such features. As a start Facebook are allowing for 7 different Call to Actions: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video.

In the image above you’ll see that Dollar Shave Club have been using the “Sign Up” Call to Action button and they’ve announced the following:

“Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.”

This was to be expected, and it will increase as Facebook users become familiar with the Call to Actions. Unfortunately they’re only rolling out the new feature in the US at the moment, the rest of the world will have to wait until next year for it.

Friday Findings: Feck Perfuction

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Categories: Findings Friday

Jason Fried of 37 Signals once said, “The longer it takes to developer, the less likely it is to launch” and we have a framed poster of his quote in the office because it’s something we stand by. Whilst preparing this post we came across a YouTube video called Feck Perfuction by James Victore:

Feck Perfuction

There have been a number of articles that have peaked our interest and instead of writing them all up in here we’ve decided to linked you to them accordingly:

Have a great weekend everyone!

Meme Monday: Facebook Name Sign Alongs

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Categories: Meme Monday

I am starting to wonder what percentage of people actually work full time, or how much time do they actually spend working while there, because the level of bizarre, crazy stuff that comes out of the internet seems to be exponentially increasing. No, that is not a bad thing, because otherwise we would never of had this majestic masterpiece.

I don’t know why, but this is just so damn funny.

YouTube Releases A Recap Of The Top Videos In 2014

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Categories: Thunder Thursday

Every year Google releases it’s annual YouTube Rewind video, which aims to celebrate the moments, memes and people that made up 2014, all in a six minute flashback. This years video was no let down as it features some of our favorite trending videos. The clip features recreations from moments of the ALS Ice Bucket Challenge and Tatia PIlieva’s - First Kiss. You will also be glad to hear songs such as Frozen’s “Let It Go” and Meghan Trainor’s “All About That Bass”. Stars such as Jimmy Kimmel, Stephen Colbert and PewDiePie, who has over 32.7 million subscribers on YouTube, also feature in this clip.

YouTube Rewind spider dog

In order to determine what videos to include, Google looked at each videos likes, shares, and comments and then ranked them based on these figures.

The SA Top Trending Videos and Music Videos of 2014 include videos such as the video where the EFF takes on Zuma in Parliament and Nicki Minaj’s Anaconda. If you are interested in finding out more about the people that took part in this video then check out the credits at the bottom of the video.

Breaking: AdWords Editor 11 Announced!

Categories: PPC

Today during a livestream Google have announced Google AdWords Editor version 11! This is the biggest update to the software since it was launched all the way back in 2006, so get ready to explore.

The entire application has been redesigned from the ground up – For us the best part is the brand new visual design and the speed improvements:

Three of the features that Google took the time to talk about are as follows:

1. Manage Accounts & Items Side by Side

One of the hassles that we’ve found with AdWords over the years is the inability to look at data side by side. In other words, perhaps you want to look at a keyword list against your adverts to check that relevant terms have been selected, with AdWords at the moment you’ll be doing a lot of clicking to and fro between the two areas in question, AdWords Editor 11 solves this by allowing you to open up multiple windows.

2. Less Clicking, More Answers

Another useful feature is that of a new panel that allows for selecting type lists. Want to quickly see Negative Keywords? Simply click there, want to see Placements? Simply click there. Get to what you’re looking for quicker than ever! You’ll also enjoy a new advanced search bar and keyboard shortcuts.

3. More Bulk Actions

A good reason for using AdWords Editor is the ability to perform bulk actions without the hassles of the web interface. This has definitely allowed us to optimise our campaigns. The good news is that you’ll now be able to perform even more bulk actions.

4. Undo / Redo

The quick and easy undo and redo is such a fantastic offering as you can see in the video above – this is going to make for great management and less mistakes ;)

AdWords Editor 11 is available for Windows and Mac, so go on and upgrade!

Work Wednesday: i Smaak This!

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Categories: Working Wednesday

We love receiving goodies in the post and this week we’ve received an awesome collection of gadgets from the folks at Above and Beyond. Above and Beyond distributes branded technology, home automation and lifestyle products in Southern Africa. They also hold exclusive rights to the distribution of Cygnett, Incipio, Olloclip, Swann, Klip Xtreme, Smaak™, Kogeto, Lenmar, SwitchEasy and BRAVEN.

Here are some of the goodies that we received:

The bluetooth speaker is really awesome – it’s waterproof and charges quite quickly. We had tunes blasting through it at the office shortly after opening it up. Another awesome thing is the 1.2m LIGHTNING connector – we put up with the short cables, this long one makes all the difference!

If you’re interested in the #iSmaakThis campaign, you can touch base with them as follows:

The Dewani Trial & A Quick Loadshedding Update

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Categories: Office Life

With the recent update into the Dewani murder trial, we were not at all surprised to find the topic trending on both Twitter and Google. In case you somehow haven’t heard Judge Jeanette Traverso threw the case out on Monday and has stated that the evidence presented by the prosecution fell “far below the threshold” of what a reasonable court could convict on. Anni Dewani’s uncle, Ashok Hindocha said the family would be going through the case with their lawyers to confirm whether they can file a lawsuit against Mr Dewani in the UK .

Twitter Trends

Google Trends

Google trends 09 December 2014

An update on loadshedding. Eskom have stated that no loadshedding will take place this afternoon, but that it may take place this evening. Spokesman Andrew Etzinger said ,”We are not expecting load shedding during the day but we could be constrained in the evening.” . Yesterday Eskom chief executive Tshediso Matona apologised profusely for load shedding and stated that “The week ahead will be very tight, with a medium risk of load shedding, and a high risk on Thursday and Friday.”

Friday Findings: Penguin Roll Back & More Extensions!

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Categories: Findings Friday

Another week has passed and we’ve got a new list of things that you should be reading if you’re interested in staying on top of the digital marketing world. We’ve got browser extensions, Penguin update news and some great reads.

Last week we announce some useful browser extensions for power users and since writing that post we’ve had extensions in our minds. We’ve spied upon a few others that appears useful and popular, but not necessarily all for power users:

  1. One Tab
  2. Clip to Evernote
  3. Strict Workflow
  4. BuiltWith
  5. Swap My Cookies

We hope that you find them useful!

There have been talks and announcements of a Google Penguin update on Friday morning. This has been an interesting process as Google appears to have been rolling back Penguin updates and people are seeing big changes. We’ll have to stay on top of this one for the time being.

It has been known for a long time that SEO has evolved a great deal, but a lot of people still don’t see this. An excellent article was published by Patrick Hathaway on why user experience is important for SEOs and it goes to show just how much SEO has evolved and why it is more important than ever.

If you’ve thought about redesigning your blog, then this thorough explanation on by HubSpot redesigned theres will be right up your alley – packed with justified reasons and lots of tips!

Prince Harry Shares His Secret In Support Of World Aids Day

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Categories: Thunder Thursday

Celebrities shared their secrets in support of World Aids Day this year, which took place on Monday the 1st of December. The Sentebale organisation which provides food, medication and education to children in Lesotho, came up with a rather notable campaign to show their support. Their campaign #FeelNoShame aims to encourage people to be open about aids and stop the stigma and shame felt by HIV sufferers around the world.


One of Sentebale’s co-founder Prince Harry, was one of the many celebrities to share a secret for the campaign.  In order to execute the campaign, a microsite was created where viewers can watch celebrities share their secrets, keep up with the #FeelNoShame Twitter feed and even donate money to the Sentebale organisation. Many other celebrities such as Joss Stone, Nicole Scherzinger and Paloma Faith also shared their secrets for the campaign.

If you would like to hear Prince Harry’s secret then check out the video below.


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