Meme Monday: Delta Airlines Releases Meme Filled Safety Video

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Categories: Meme Monday

This must have been a dream brief to the agency that got to make this video happen. Delta airlines has taken a different approach to the typical boring and unnoteworthy tone of the airline saftety video. However, with this video being critical and possible the difference between life and death, the airline felt that it needed a way to grab passengers attention and keep them engaged, while still passing on the relevant info.

Not only have they created a fantastic video, it is now also being used as a brilliant piece of advertising as the clip is now going viral, as expected.

Can you name all of the viral stars or meme’s that feature in the clip? We got close to 20! Don’t forget to take a look at the extra cuts!

Friday Findings: Digital Marketing Recap

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Categories: Findings Friday

We were quite excited to see that a number of people shared last week’s Friday Findings post. It’s time for another digital marketing recap, here are the latest articles that we’ve tracked down that offer great value in this incredibly industry we work within:

[Email Marketing] Over the past several months email marketing has become popular again and those embracing it are seeing incredible results. This article talks to 15 marketers and gets their opinion on best practises and strategies when it comes to email marketing.

[Webmaster Tools] After almost 10 years, Google have rebranded their Webmaster Tools as Google Search Console. We’ve written a blog post that tells you more about it and shows how Google Webmaster Tools has changed over the years.

[SEO] If you’re aware of SEO at all, you’ll know about algorithm updates called Panda and Penguin. Google have said before that they’re working on the speed of the updates so they can roll them out more frequently, but just the other day they had another announcement about this. It’s important to understand what these algorithm updates do, so you can build your website to adhere to the requirements. Search Engine Land have covered this in detail alongside the Search Engine Roundtable.

[LinkedIn] A lot of people really do use LinkedIn as a self marketing channel and in doing so, being highly visible becomes more important than ever. Do you want to be found on LinkedIn? If so, this article addresses some key things to keep in mind and to assist you in being found easier.

[SEO] Yandex (a search engine in Russia) has rolled out a new algorithm update which specifically targets links. The aim, to weed out those people who are buying links or acquiring links through undesirable methods. This is an interesting read as it goes into detail about what the first impressions have been.

[Plugins] The Marketing Toolbox has published an ever green asset on their website which showcases the various browser plugins available to webmasters and SEOs. Click here and have a look at the great selection of plugins!

[Management] If you have or would like to run a remote team for your business, these 21 tools will assist you in doing so. There are some really interesting tools in this bag, it’s worth taking a couple minutes to have a quick look.

[Schema] Possibly one of the most ignored requirements for a website, Schema. Thanks to builtvisible, we now have a huge resource that outlines anything and everything you need to know about schema markup.

[PPC] Google’s Display Network is rather simple when you know what you’re doing, but if you don’t it can be very overwhelming. We’ve tracked down 4 tips that will assist you in diagnosing the performance of your campaign.

Have a great weekend everyone!

KFC Little Money Big Fun A Parody Of #RichKidsOfInstagram

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Categories: Thunder Thursday

To launch their cheapest meal ever KFC Romania, aimed to prove that you don’t need lots of money to have lots of fun. This fantastic campaign, Little Money Big Fun, by KFC asked fans to imitate the pictures of the Rich Kids Of Instagram and come up with their own versions of the #RichKidsOfInstagram photo’s. The photo’s were then merged and published on the website’s gallery and across KFC’s social media platforms.

This ironic play on the #RichKidsOfInstagram quickly made headlines and has since increased sales by 21%.

Nir Refuah, general manager at MRM Worldwide/McCann Romania, the company that executed the campaign said ”We found the contrast between the lives of teens in Romania and the pictures of rich kids on Instagram to be a great playground for creative work, by asking Romanian teens to repose those rich kids photos, we aimed to prove that you can be creative and have fun even if you can’t afford luxurious brands and a private jet.”

Here are some of our favorite imitations.

KFC Imitates Rich Kids in Viral Campaign for Cheap Meals

KFC Little Money Big Fun - Rolling In Money Imitation

Little Money Big Fun - Car to Bicycle Imitation

Little Money Big Fun - My Tiger Is Better Than Yours Spoof

Little Money Big Fun - My Ring Is Better Than Yours Parody

Google Webmaster Tools Rebrand + A Look Back

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Categories: SEO

Over the years, Google Webmaster Tools has become more and more popular amongst website owners and search engine experts. Slowly but surely Google has rolled out new features since their first attempt at making a place where sitemaps could be submitted.

Now, almost 10 years later, Google has collected a huge amount of information from all its users and has realised that there are all sorts of users who appreciate the software and to be inclusive they’re renaming it to Google Search Console.

John Mueller, who works at Google said, “I remember … back when Google Webmaster Tools first launched as a way of submitting sitemap files. It’s had an awesome run, the teams have brought it a long way over the years. It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. So, to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console .”

Having a look around, we managed to track down some screenshots of Google Webmaster Tools over the years:

2008

2009

2010

2011

2012

2013

2014

2015

Quick Reference Guide for Twitter Marketers

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Categories: Teaching Tuesday

To be a great marketer on any platform, you need to be aware of everything that is on offer. We’ve compiled this guide to assist marketers as well as those who want to become Twitter marketers. Use this guide to ensure that you understand everything that Twitter makes available to you.

ACCOUNT SETTINGS

Twitter offers a number of settings that you have control over, from your Account settings to Security and Privacy Settings to Design Settings.

MOBILE OPTIONS

Using Twitter on your mobile phone is a powerful way to always stay in touch. Twitter’s Mobile Phone Settings allow you to decide when you want to receive notifications, allowing you to be in control over the aspects that are most important to you.

EMAIL NOTIFICATIONS

In Twitter you can decide when you want to receive Email Notifications. These notifications may be when you’re mentioned, when a tweet is favourited or even when someone in your address book follows you.

FIND CONTACTS

Finding new people to follow is half the point of Twitter and with the Friend Finder feature, you’re given the tools to look for people who you are already connected with.

BLOCK PEOPLE

There are always going to be people who bug you or spam you. Make sure that you check your Blocked List from time to time to make sure you aren’t blocking someone you would actually like to be following. Keep this list well curated.

PROFILE DESIGN

People are quick to pick a design and stick with it for months on end. It’s important to keep your Twitter profile looking fresh, you can do this in the Design Settings.

APPLICATION ACCESS

If you’re a regular Twitter user and you play with apps and the likes, it’s important to check your App List from time to time to ensure that you know which applications have access to your profile!

WIDGETS

Looking for a way to get your name out there more or to include your tweets on your website perhaps? Twitter’s Widgets will allow you to do this. There are several highly customisable widgets available to you, spend time learning the features available to you.

TWITTER ANALYTICS

There really is no point trying to market on Twitter if you’re not keeping up to date with your Twitter Analytics. Twitter Analytics offer you a myriad of useful data points and metrics to work with.

TWITTER ADVERTS

If you’re a true marketer, you’ll be familiar with Twitter’s Advertising Platform. Launch a campaign and experiment with the various options available to you.

SHORTCUTS

We live in a day and age where time is precious. Twitter offers a number of really useful shortcuts that are worth familiarising yourself with.

LISTS

Lists allow you to group people with similar interests together and then only view tweets from said groups. Lists allow you to focus in on a topic and are incredibly useful for getting topic-related information in real-time.

SEARCH

Twitter offers a Search like most tools on the Internet, but there’s more to it. Although there’s a standard search, Twitter also offers an Advanced Search and a list of Operators to assist you with more accurate searches.

If you have any questions, please don’t hesitate to leave them in the comments box below.

Meme Monday: Mr Bean Everywhere

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Categories: Meme Monday

Sometimes creativity comes from boredom and having waaaaay too much time to do nothing. I think this is a prime example and allow me to introduce exhibit A – a perfect rendition of how someone on the internet, on the other side of the world has created a trend. Mr Bean is now everywhere! Is this come back trail real, or are we just getting hopeful? #WeWantAnotherMovie

Friday Findings: Your digital catch up

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Categories: Findings Friday

[YouTube] We don’t feel it’s too much of a surprise to hear that searches for “how to” videos have increased by 70% in 2015. This increase has lead to over 100 million hours of people watching “how to” videos. In the world that we live in, we feel that this number will continue to grow and grow.

[SEO] Google’s Gary Illyes announced on Twitter during SMX Sydney that UX (User Experience) as a ranking factor only influences mobile, not desktop (yet).

[Social] Facebook have announced a new “Call Now” feature that will appear on the newsfeed for articles published by businesses. It’s best to have a read on the Facebook For Business page for more information.

[Startups] If you’re a startup, you’re probably making use of social media as either a marketing or brand-building channel. The question is, are you using the best possible social tools to do this? In this article, 188 social media tools as discussed.

[eCommerce] If you run an eCommerce website or assist someone in doing so and you’re thinking of going International, this article discusses a 10 step process to test the waters for your business in International waters.

[Blogging] We do a lot of consulting and a common question that gets asked is: When is the best time to publish a blog post? We’ve tracked down a great article that has case studies and motivation behind the best times.

[AdWords] Earlier today (CAT), Google announced some new additions to their AdWords Editor software. This update includes labels, upgraded URLs, in-app adverts and more. You can read about it here.

[SEO] Million Dollar Answer Boxes is a great article that looks at the in-search answer boxes that are presented when a searcher searches a common query in Google.

WiFi Preventing Cancer Activation

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Categories: Thunder Thursday

From time to time we come across a campaign which is truly brilliant and we’ve come across one today called Shadow WiFi. The concept is really straight forward, on a beach in Peru a large structure was erected and said structure cast a shadow on the beach. This structure also had directional WiFi, which was aimed at the shadow created by the structure. In other words, anyone who wanted WiFi connectivity would need to move out of the sun and into the shade, thus lowering their chances of skin cancer. Pretty awesome hey?

Here’s a video:

How do you like that?

Great Free Stock Photography Websites

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Categories: Teaching Tuesday

We’ve covered this sort of topic in the past, but it’s a good topic to keep updated as these websites generally change their business models quite quickly and what was once free is no longer really free. So today we’re going to look at some websites have offer free high quality stock photographs that you can use on your website to make it look beautiful without paying a small fortune.

Cupcake is a website by a 27 year old living in Sweden, Jonas Nilsson Lee. He offers up his photographs absolutely free.

New Old Stock is a collection of vintage photographs from the public archive which do not have copyright restrictions on them.

Free Nature Stock is a website dedicated to royalty-free photographs of nature.

Barn Images offers collections of high quality photographs for you to do with as you please. A big thanks to Roman Drits and Igor Trepeshchnok who created the website.

Foodies Feed is a website that provides free stock photographs of all things to do with food.

Enjoy the freebies!

Meme Monday: The Dad Bod

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Categories: Meme Monday

I honestly don’t quite understand this, or what it really means, but apparently for a week or so, it was cool to have a beer belly. #winning for those of us with a full keg rather than a six pack if you know what I mean.

Somehow Leo became the face of this trend and we are somehow okay with this – real men have curves! None of this makes any sense, but never look a gift horse in the mouth, or something like that. Here is the original article to try and help your confused brain.

I don’t know if it is the elation that I don’t need to be in the gym 17 times a day, or the sheer confusion around this whole thing and how suddenly Leo has become a God to men as well, but this makes zero sense. Anyway, here is an interview with the wonderful lady responsible for this who shebang. To make it all worse, one of our heroes Chris Pratt betrayed us and turned his Dad Bod in for soem muscles. Pffft.

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