Grapevine

Grapevine’s integrated communication solutions drive better business outcomes, increase revenue and automate multichannel communication. In a nutshell, since 2001, Grapevine has been working with some of the biggest brands, helping them overcome their communication challenges.

Grapevine approached iMod Digital with the need for Search Engine Optimisation, Pay Per Click Marketing and Content Generation as well as assistance with their digital strategy. 

Success Drivers

When we started working with Grapevine, we immediately noticed a number of issues with the website and were able to move the needle really quickly.

• Foundation – The website’s foundation needed a lot of work and SEO best practices applied. We performed deep keyword research and formulated a plan of action for the meta data and content on the website in general. This combined with a number of other technical matters set the website up for immediate growth. The website’s rankings shot up and with that came a strong inflow of targeted visitors.
• Ongoing – From an ongoing point of view, a number of monthly tasks were performed, however, the key drivers of success here were keeping the foundation clean, providing monthly content and building links. Our content was used not only on the website but also on the social channels to create web 2.0 signals.
• PPC – We used Google Ads as the platform for pay per click marketing and had great success. The platform was used to drive business and awareness, but also for testing keywords to integrate into the SEO strategy.

Outcome

With respect to Grapevine, we are not able to expose the exact numbers, cost per acquisitions and the likes, however, we can share this graph of organic growth: