Background
iMod Digital was first contracted by Xneelo when it was still known as Hetzner, back in 2019. Our first piece of work with Xneelo was to assist them with migrating from Hetzner to Xneelo, and ensuring that we preserved rankings and organic traffic, as well as maintaining all things SEO. The project was a success and Xneelo was able to operate on its own.
Down the line, Xneelo contracted iMod Digital on a month to month basis to assist them with growing their oganic traffic and positioning in the Google search results.
Success Drivers
Content Update – The Xneelo website has a wealth of information on it but a lot of the information was dated and we knew that reviving it would have a great benefit. We devised a plan of action, briefed the content team and the project was underway. This process has been worked on month to month for many months, and has contributed fantastically to the organic traffic and overall authority on the website.
Technical Maintenance – The Xneelo website changes fairly often as the marketing team expand it. Because of this, they needed a team that would perform daily, weekly and monthly tasks on the website to ensure that all technical issues get identified quickly, and then briefed into the development team. This process has kept the website running seamlessly, and we managed to reduce the issues from hundreds to literally none.
Strategic Thinking – Xneelo is a company in a difficult market niche, the total addressable market is large but so is the competition. We assisted the team with creative strategies around technical matters to content ideas to a number of other ideas to keep them ahead.
Outcomes
Xneelo is a private company, we cannot disclose too much about the growth, unfortunately. However, we can say that the keywords we tracked moved up considerably, ten of which include:
- website hosting
- wordpress hosting
- dedicated servers
- web hosting south africa
- reseller hosting south africa
- web hosting cape town
- managed servers
- server hosting
- hosting
- domain hosting
PROJECT DETAILS
CLIENT
Xneelo
SERVICES
SEO