Background
Imagemakers offers timeless, yet stylish and functional corporate wear to empower businesses and their employees.
We were contracted a year ago to assist Imagemakers with their search engine optimisation (SEO) and Google Ads (PPC). We took over from another agency and were briefed on what was going on. It was brought to our attention that website traffic was dropping drastically and upon reviewing this, it was clear that there was a problem as most of the website wasn’t appearing in Google anymore. The Google Ads account was quite a mess and would definitely need reworking and bringing up to speed with today’s standards.
We started on the backfoot but delivered some steller results over the last 12 months.
Success Drivers
- Deindex – The website had been deindexed by Google and was ranking for nothing. We figured out the problem, briefed the development team and within a couple of weeks the website was ranking again.
- On-Site SEO – The website appeared to not have been updated from a foundational point of view in a long time. We run technical and content audits on the website and evolved the website to be better positioned, this was successful and the website grew very well.
- Content – There was a strong requirement to increase the number of terms ranking around “ladies”, through the development of content, internal linking and correct positioning, the website now ranks incredibly well for these terms.
- Campaign Structure – The structure of the campaigns was very loose, negative keywords hadn’t been applied, new adverts hadn’t been created, creative was stale and a long list of other things. We cleaned all of this up, created a new structure, new adverts, aggressively tackled negative keywords and ran a number of split tests to determine what would work.
Outcome
Within the first year, we’ve really pushed the website in the correct direction.
The graph below shows the website’s visilibity. Visibility refers to how frequently the website is seen in the Google search results. The higher the graph, the more visible the website, the more frequently the website is being found and clicked through to:
The graph below takes a basket of keywords that we’re tracking and measures the aggregate performance of these keywords. The higher the graph, the better those keywords were ranking and therefore, the higher in the search results the website is appearing to its customers:
Some more results were as follows:
- The Google Ads’ campaigns experienced a 98% increase in the number of leads for the South African audience whilst maintaining the cost per conversion.
- The website went from essentially not ranking, to ranking incredibly well for the top keywords such as, “corporate wear”, “ladies corporate wear”, “corporate clothing supplier”, etc.
PROJECT DETAILS
CLIENT
Imagemakers
SERVICES
Search Engine Optimisation
Google Ads
Content Development