Many, many years ago (before WordPress existed!), our Director, Christopher Mills founded a blog called iMod. iMod was to be a platform whereby he would share his life with his friends and family who lived abroad, as well as to act as a platform where he practiced programming. The blog was launched before blogging became a globally recognised term and it quickly rose to being recognised as Africa’s number 1 blog for marketing and technology news. The blog won back to back South Africa Blog Awards titles and led Christopher to being featured in a number of media outlets such as Business Magazine, Fair Lady, IOL, Financial Mail, ReadWriteWeb, MyBroadBand & Askmen.com to name several.
This publicity meant iMod thrived to a point of reaching several hundred thousand visitors a month. Brands such as Savana, Microsoft, Momentum, Mini Cooper, Standard Bank and the likes wanted a piece of the action and become regular advertisers on the blog. It was through these relationships that Christopher pivoted the blog and instead of providing brands with a platform to grow an audience from, he took to assisting these brands with their own marketing, specifically focusing on search engine optimisation. It was this very moment that iMod the blog branched out to become iMod Digital, the globally recognised digital marketing agency that it is today.
If you’re in the position where you want to work with an agile company, that thrives on being in the thick of things, to obtain growth for your website, reach out to us and we’ll see how we can assist you.