Beds On-Line is South Africa’s first and oldest online bed shop. Being experts in the business since 2000, Beds On-Line needed a website to match their excellence and to allow their customers an even better experience.
Since the end of 2015, Beds On-Line has been with iMod Digital and we originally partnered to assist them in the rebuilding of their website. Along with their sparkling new website, we assisted Beds On-Line in defining their digital marketing strategy for 2016.
This strategy was implemented to nurture the online business into flourishing even more than ever before.
During the year of implementing a digital marketing strategy inclusive of Search Engine Optimisation and pay-per-click advertising for Beds On-Line, we noted the following improvements.
- Organic traffic to the Beds-On-Line website increased by 96.2% in 2016.
- The conversion rate, how often, on average, an interaction leads to a conversion, increased by 37%.
- Revenue from online sales increased by a staggering 101%.
- Total traffic to the Beds-On-Line as a result of the combined efforts of SEO and PPC, increased by 57%.
- Traffic received from users on social media increased by 147%
- Conversions resulting from paid advertising increased by 72.73%