The 2017 Google Search Click Through Rate Survey

By the Editor In SEO No comments

We’re forever being asked what the Click Through Rate (CTR) is for the different positions that a website may appear in the Google Search results. In other words, if you’re ranked in position 1 on page 1 of Google, what percentage of the clicks do you get? Similarly, if you’re in position 2 or 3 […]

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Google Change: Business Reviews Counting More

By the Editor In SEO No comments

By now most people have seen businesses with ratings when they perform a search. However, it has never really been correctly shown. What we mean by this is that it hasn’t ever necessarily shown the businesses with the top ratings at the top. Well, that was until, what appears to be, now. There has been a […]

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SMEs are spending on the wrong marketing channels

By the Editor In SEO No comments

Danny Richman recently conducted a survey where he reached out to over 500 SME’s to find out which online marketing channels they were spending their time and money on. Furthermore, he wanted to then look at which of these marketing channels actually bring a return and determine whether SME’s are spending within the correct channels or […]

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Keyword Opportunities with Search Console

By the Editor In SEO No comments

Google’s Search Console (formerly known as Webmaster Tools) is a free tool that offers a great deal of insight into your website visitors, yet it’s incredibly underutilised compared to Google Analytics. These tools should always be used in conjunction with each other and today we’re going to show you how Search Console may be used […]

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Layout for Google’s Expanded Text Adverts

By the Editor In PPC No comments

If you’re an active Google AdWords user, you’ll be (should be) well aware of Google’s rollout of the new expanded text adverts (ETAs). After 15 years of 25-35-35, we’re now being forced to use 30-30-80 and you’ll notice that when you try to edit an advert in your account, you’ll no longer have the option of […]

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