Thunder Thursday: "Don't Google It"

By the Editor In PPC, Thunder Thursday No comments

Advertising agency DDB Brussels teams up with Belgium medical site Gezondheid en Wetenschap, with the Flemish government’s support, to create an advert that encourages people not to Google their medical symptoms. In order to accomplish this task they bought Google AdWords adverts for the top 100 symptoms that people search for. For example if you searched […]

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Court Ruling on South Africa AdWords Dispute

By the Editor In PPC 2 Comments

This topic was sent to us by one of our Google AdWords clients and was previously published on Fin24. We are by no means experts on the legal system, but have tried to rewrite the article as accurately as possible for educational purposes. In August this year a company called Cochrane Steel lodged a complaint […]

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Maximize your AdWords return with Date/Time analysis

By the Editor In PPC No comments

There have been some recent changes with Google AdWords, including the exclusion of exact match terms. This change specifically means that search engine marketing is going to get more expensive and because of this we need to find ways to further optimise our campaigns. Today we’re going to show you a little trick we use […]

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Findings Friday: Matt Cutts says porn sites are popular

By the Editor In PPC, SEO No comments

Every Friday we write about things that have come up in the inbound/search marketing world that we feel are interest, important or worth sharing. This week we’ve got some good bits and pieces of news to share with you, so grab a cup of coffee, sit back and enjoy. Larry Kim, the founder of Wordstream, […]

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3 Free Google Analytics Custom Dashboards

By the Editor In Analytics, PPC, SEO, Social Media 4 Comments

Whether you’re familiar with Google Analytics or are only just starting out, custom dashboards can save you a great deal of time by giving you a comprehensive snapshot of how things are going on your website. One of the best features about Custom Dashboards is the ability to create them and share them. We’ve got […]

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Tutorial: A Keyword Selection Efficiency Trick

By the Editor In PPC, SEO No comments

If I had a dollar for every article I read on keyword research I would be an incredibly rich man. There are so many theories behind keyword research, but so few of them actually work. One of the biggest problems is that most people don’t know how to determine whether the selected keywords will work […]

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