Creating a Google AdWords Remarketing Campaign

By the Editor In PPC, Teaching Tuesday No comments

Over the past few weeks we’ve noticed that a lot of people aren’t aware of how to go about creating a remarketing campaign in Google AdWords. For those who are familiar with the term but uncertain as to what it is, remarketing allows you to show Google adverts to people who’ve already performed an action […]

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Google AdWords: Quality Score

By the Editor In PPC, Teaching Tuesday 2 Comments

Anyone who has ever come in contact with Google AdWords will more have likely heard of quality score. We find that quality score is one of those metrics that people don’t quite understand and that’s what we’d like to pick at today. Google defines quality score as, “.. an estimate of the quality of your […]

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Google AdWords & Link Building

By the Editor In Findings Friday, PPC No comments

As there hasn’t been a large announcement this week in the world of search, we’re going to look at news that covers link building and Google AdWords. Both of these practises appear to have received a fair amount of attention this week and we’d like to bring you up to speed. Link Building We were […]

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AdWords: Countdown Timer

By the Editor In PPC No comments

This isn’t brand new, but most advertisers aren’t using this functionality yet, despite it being incredibly beneficial. One of Google’s new ad customisers includes the ability to include a countdown timer in your Google AdWords advert. So if you’re running a promotion and there’s a time limit, you can actually include a countdown timer in […]

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Breaking: AdWords Editor 11 Announced!

By the Editor In PPC 4 Comments

Today during a livestream Google have announced Google AdWords Editor version 11! This is the biggest update to the software since it was launched all the way back in 2006, so get ready to explore. The entire application has been redesigned from the ground up – For us the best part is the brand new […]

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Friday Findings: PPC Playing Field

By the Editor In Findings Friday, PPC No comments

We’ve worked long and hard to brand ourselves as an SEO company, but that isn’t all we do. We do a great deal of search engine marketing (PPC) and so this week we’re going to share some useful resources with you on this topic. By now you’ll know that we’re big fans of the Ask […]

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