Strategy: Boost your traffic with this simple strategy

By the Editor In Analytics No comments

With content marketing becoming more and more popular, we wanted to walk you through a rather easy process of extracting long-tail keywords from your Google Analytics account. With these keywords you’ll be able to plan some content marketing strategies with a tangible plan of action at hand. First off, what is a long-tail keyword? Long […]

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onClick event tracking with Universal Analytics

By the Editor In Analytics No comments

Earlier this year Google launched Universal Analytics which is a new version of the Google Analytics tracking code as we know it. The main difference? The new version tracks a great deal more information than ever before and that’s where we’re going to benefit. The idea behind this new tracking code is to track the […]

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New Features from Google Analytics

By the Editor In Analytics No comments

If you’re a regular Google Analytics user you’ll have started to notice that Google are rolling out a lot of changes – you’ve probably been prompted a few times to refresh the page you’re on to see the changes. At Google’s recent Google Analytics Summit they announced an assortment of new features. If you’re not […]

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Death of the organic keyword!

By the Editor In Analytics, SEO No comments

In October 2011 Google started encrypting its searches with the aim of providing more privacy to searchers. This was the start of the (not provided) we began to see in our Google Analytics accounts. Over the months we’ve read numerous reports about there being less and less keyword data available to us in Google Analytics […]

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Stop your employees from distorting your Analytics

By the Editor In Analytics No comments

Companies big and small have staff visiting their own website on a daily basis, not only will this influence the number of visits to your website, but it will distort metrics such as “time on site”, “goals” and so forth. Being able to exclude these visits will assist you in producing more accurate statistics. Fortunately […]

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