Friday Findings: Catching up on digital!

By the Editor In Findings Friday No comments

It’s been an incredibly busy week, full of lots of news. Most of the news has been covered on a number of websites so we’re going to look at a few articles that we believe won’t have been as widely spread by now.

Digital News

First up, travel/accommodation disrupter, AirBnb. Several years ago, Brian Chesky and Joe Gebbia were struggling financially and as a solution they decided to turn their loft into a space that they could rent out to make some additional income. Craigslist appeared too impersonal so they decided to build their own website and so Airbnb was born. Here’s a fantastic write up on their journey, there’s a LOT to be learnt here:

In last week’s Friday Findings we talked about Google removing Exact Match from their keyword targeting functions and just like “(not provided)” this has caused a great deal of discussion on the Internet in various digital circles. Moz founder Rand Fishkin, today, did a Whiteboard Friday on how to move past this. Here is the video:

We’re managing the SEO for a client who has hired a social media manager. In a meeting with the client and the social media manager we investigated the current social media channels and were very interested to see that there was X hundred likes from people in India. We immediately investigated this further and agreed that one of their previous providers must have done something underhanded to get said likes. Their social media manager is now working with us to remove the likes and run some interesting campaigns to attract some more fans to the page. If you find a problem like this, be sure to read this article on how to remove fake Facebook fans.

Google has announced the launch of callouts for Google Ads, “Callouts show valuable information to potential customers before they click your ad; while also being a factor in Ad Rank. Use them to draw attention to important product details and benefits. Or highlight what makes your business different from your competitors.” You can read more about them here, and there is an example below:

Google AdWords Callout

As you can see, there’s been a great deal of news and this post doesn’t even capture half of it, but we feel these are important matters for inspuration and/or company’s looking to stay up to date with what’s happening in the land of inbound marketing.

Have a great weekend everyone!