Friday Findings: HTTPS and much much more!
Another week has drawn to an end so it’s time to look at what’s been happening in the world of inbound marketing. Interestingly, there has been a great deal happening so we’ve tried to carefully select a few articles that we feel you’ll enjoy.
One of the biggest announcements this week is that Google will be using https as a ranking signal. What that means is that if you’re website is secure, your site has a chance of ranking higher than one that isn’t. Now the lines are a little blurred here in our opinion because this doesn’t mean that you need to run out and secure a security certificate or the likes, it just means that Google is serious about security (they always have been) and that they may reward some websites for this. If you’re an eCommerce company than chances are that you will have a security certificate and, well, if you don’t it could be a good idea to get one. Google announced this on their blog if you’re interested in learning more.
Talking of eCommerce, eCommerce has definitely started to boom. But like everything on the Internet (we’ve seen this time and time again), it gets saturated and suddenly everyone starts talking about niches. Well, the same thing started to happen with eCommerce a while ago but now it’s getting kicked into hyperdrive. People are launching niche eCommerce websites and capturing smaller audiences but highly targeted audiences. Here is an info graphic showing the biggest opportunities for eCommerce as revealed by retail experts:
Moving along.. Google also recently announced that they’ve added a new tool to Google Analytics: bot and spider filtering. If you’re a purist when it comes to website traffic then you’ll be happy with this new feature. The feature allows you to discount traffic to your website that is by a bot or a spider. You can find this setting here:
.. and to round things off, let’s have a bit of a geek laugh at these hilarious robots.txt files:
Have a great weekend everyone!