Dominos Pizza – Pure Genius

By the Editor In Thunder Thursday No comments

I see a heck of a lot of digital campaigns on a daily basis but now and then I come across one that really blows my mind and that’s what happened today when I saw Dominos Pizza’s new application.

In short, you download the mobile app, you create a profile, design a pizza and share it. Each time the pizza gets bought you actually earn back some cash. Let me be quiet for a moment whilst you watch the video:

How impressive is that? Not only will their brand receive ENORMOUS exposure online, they’ll make plenty of sales, charities will make money and people will continue to push and push to make money themselves. It’s one of those incredible clever ideas that has a win/win attached to it.

Pure genius if you ask me!