Thunder Thursday – Graffiti removal app
Perhaps not the most innovative of ideas in terms of technology, but certainly a fantastic campaign to keep cities clean and a good on-brand activation. CIF have launched a new mobile application which has been built to help keep the streets of Romania clean. The concept is really simple, take a photograph of graffiti, the graffiti is then geo-tagged and delivered to the CIF cleaning team who are then dispatched to clean the graffiti.
The video explains it best: