The first ever tweeting bra

By the Editor In Innovation, Social Media No comments

Please excuse me for saying this again, but I love nothing more than an offline goes online social media activation. There’s something about the movement from offline to online that intrigues me. This time it’s a tweeting bra!

Nestle are taking breast cancer awareness seriously and in their latest campaign they’ve created a bra that tweets each time it’s unclipped. The campaign is running in Greece and the bra is worn by a Greek celebrity, Maria Bacodimou. Well done to OgilvyOne Athens for coming up with this concept and well done to Nestle for creating cancer awareness.

Take a watch of the video:

Of course and most importantly, give them a follow @tweetingbra

Love it!