SEO Tools

SEO Tools are not a replacement for actively working on your website, but rather a means to measure and monitor your websites progress. Having the correct tool at your finger tips can provide you with useful insight that could be used to make calculated decisions.

We’ve carefully curated this list of tools that we feel are the best of the best. We’ll be keeping this list up to date, so please be sure to check back here for new additions.

Possibly the most popular website statistics program available. Google Analytics is Google’s free solution to monitoring all things traffic on your website. Determine where your visitors are coming from, what they’re doing and how successful your marketing efforts are.Google’s free solution to website diagnostics. Monitor your website, locate problems and get alerts when Google finds problems with your website. A relatively small yet powerful must use tool.A highly comprehensive website auditing tool. Provides you with a detailed analysis of your website, showing you what’s wrong and what’s right so you can fix accordingly. Serperture helps you ensure that your website’s foundation is search engine friendly.
Features:

Analysis Tools, Content Analytics, Social Analytics, Mobile Analytics, Conversion Analytics, Advertising Analytics, Automated Reporting

Features:

Crawl Errors, Index Status, Malware, HTML Improvements, Data Highlighter, Structures Data, Sitemaps, Site Performance.

Features:

Knowledge Base, Client Management, Report Whitelabelling, Engaged Community, PDF Export.

Cost: FreeCost: FreeCost: Starting at $20 once-off
A comprehensive set of SEO and Inbound Marketing tools. Probably best suited for more advanced users who are hands on and have a good understanding of SEO. Moz was formerly known as SEOmoz.Powerful person-based analytics platform that focuses more on customer action rather than just website statistics. Get product, sales, marketing, customer support working together to improve the metrics that matter. KISSmetrics aims to help you understand your customer.Understand where your website visitors are clicking so you can make changes that increase conversions.
Features:

Comprehensive Tool Set, Campaign Management, Followerwonk, Engaged Community, Automated Reporting

Features:

Event Tracking, A/B Testing, Conversion Funnel Analysis, CRM integration, Customer Behaviour Views

Features:

Heatmaps, Overlays, Event Monitoring, Confetti Chart.

Cost: Starting $99/monthCost: Starting $150/monthCost: Starting at $9/month
Link intelligence toolkit that gives you a strong understanding of the links pointing to your website. Get down to the bottom of who is linking to you, why they’re doing so and what value you’re getting from them.Light-weight keyword suggestion tool. Type in your keyword ideas and receive suggestions in return. It’s as quick and simple as that!Reveal your website visitors’ mouse moves, clicks and scrolls to get a true understanding of what they’re doing on your website.
Features:

Backlink History, Bulk Backlink Checker, Clique Hunter, Comparator, Site Explorer

Features:

Free, Light-Weight

Features:

Visitor Recordings, Mouse Move Heatmaps, Click Heatmaps, Conversion Funnels, Real Time Monitoring, Form Analytics

Cost: Starting $29.99/month ex VATCost: FreeCost: Small Free Plan
A detailed and useful keyword research tool. Reveal those keywords that will bring you the most return.Comprehensive website monitoring software. Downloadable for Windows and Cloud-based options are available.A popular browser plugin for Firefox, Chrome and Opera. Provides you with insight into any website.
Features:

Keyword Suggestions, Keyword Competition Levels, Keyword Volume

Features:

Branded Reports, Automatic SEO Reporting, Keyword Tracking, Keyword Research

Features:

Keyword Density, Alexa Rank, Page Rank, Google Index, Domain Age, Whois.

Cost: Starting $69/monthCost: Starting $49/monthCost: Free
All-in-one marketing solution: blogging, analytics, social media, email and more. Very comprehensive and somewhat overwhelming tool, recommended for medium to advanced users.Keyword analysis and suggestion tool that allows you to analyse your own keywords or those that your competitor is after.Focuses on keyword research, Google AdWords research and competitor analysis.
Features:

Lead Management, Form Creation, Marketing Automation, Analytics, Salesforce Sync

Features:

Keyword Research, Competition Keyword

Analysis

Features:

Organic Research, Advertising Research,

Keyword Research

Cost: Starting $200/monthCost: $149/once-offCost: Starting $69.95/month
A powerful link checking and potential link building tool. Updated every 15 minutes toensure data accuracy.Web monitoring software to ensure that youknow how your website is – be the first to know if your website goes offline.A quick and simple tool for creating XML sitemaps with ease and in seconds.
Features:

Site Explorer, Backlink Checker, Data Exporter, Mention Tracker

Features:

Uptime Monitoring, Page Load Speeds

Features:

Free, Fast

Cost: Starting $79/monthCost: Starting $9.95/monthCost: Free
Easily crawl your website for broken links and opportunities to ensure that you have no 404 pages.
Features:Deep Crawling, Image Checking
Cost: Free