SMEs are spending on the wrong marketing channels

By the Editor In SEO No comments

Danny Richman recently conducted a survey where he reached out to over 500 SME’s to find out which online marketing channels they were spending their time and money on. Furthermore, he wanted to then look at which of these marketing channels actually bring a return and determine whether SME’s are spending within the correct channels or […]

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Keyword Opportunities with Search Console

By the Editor In SEO No comments

Google’s Search Console (formerly known as Webmaster Tools) is a free tool that offers a great deal of insight into your website visitors, yet it’s incredibly underutilised compared to Google Analytics. These tools should always be used in conjunction with each other and today we’re going to show you how Search Console may be used […]

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Layout for Google’s Expanded Text Adverts

By the Editor In PPC No comments

If you’re an active Google AdWords user, you’ll be (should be) well aware of Google’s rollout of the new expanded text adverts (ETAs). After 15 years of 25-35-35, we’re now being forced to use 30-30-80 and you’ll notice that when you try to edit an advert in your account, you’ll no longer have the option of […]

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AMP, Mobile-First Index, SEO?

By the Editor In SEO 2 Comments

It’s a reality: AMP pages are starting to appear more and more in the search results. With mobile-first index being spoken about more and more, tying these mobile changes together are essential. Here’s what you’ll learn: What are AMP & do they influence search rankings? What is mobile-first index? What are we seeing in the […]

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Important SEO Feedback from Google Webmaster Hangout

By the Editor In SEO 2 Comments

On the 27th of December, 2016, a Google Webmaster Central Hangout was held, whereby John Mueller from Google Switzerland answered a number of important questions with regards to Google’s algorithm. A lot of these questions have been floating around for a while and it was really valuable to receive some conclusive answers directly from Google. […]

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