This Week In Search: 29-4-2016
Search Engine Optimisation
Find out what happened with Google during the month of March with this comprehensive wrap-up post.
Country codes and different languages present a difficult challange for SEO’s. This ultimate guide from Yoast will help you understand all you need to know.
Jon Cooper has gone a little quiet in terms of the link building front, but the man is still at the top of the game and provides some fantastic insight into the future of link building.
Sticking with the link building theme, we investigate how long it takes for you link building efforts to have an impack on your rankings.
Your traffic starts dropping – oh no what is going on? Don’t panic: we have a beginners guide to ensure that panic doesn’t get the better of you.
We break out the hacker lexicon and dive into what HTTPS encryption actually is.
Google Analytics handles a lot of very important data about your website. How does Google go about securing all of that data?
Pay Per Click
Google makes the majority of revenue off of AdWords. It is finally paying attention to its biggest cash cow and giving it a redesign.
Write PPC headlines that get your users to convert. This is no longer amateur hour and the game is serious – write headlines like a boss.
PPC accounts can be tricky things to manage and sometimes need to be treated like kids. Learn a trick or two about handling toddlers and PPC accounts together!
Google shopping feed format is one of those tricky beasts that seems impossible to actually get right, but with updated Merchant Center Feed rules, this will hopefully makes things a little easier.
Where is Pay Per Click advertising at the moment and where is it headed? We have the current state of search.
Facebook has become a vital aspect of every marketer’s strategy. Do you know about 10 new features that will improve your marketing?
Chatbots seem to be the new biggest thing. What are they are how do they work? Here is your beginners guide!
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