iMod Digital: This Week In Search 5-2-16

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this week in search 5-2-16

We hope you enjoyed last weeks wrap up of all the things search related. It is still a new concept for us so we appreciate any and all of your feedback. That being said lets dive into what has happened this week.

SEO

John Giannandrea To Replace Amit Singhal As Head Of Search : The SEM Post

This awesome read details the necessary information regarding Amit Singhal’s departure as the head of search at Google. Singhal’s last day will take place on the 26th of February. He will be replaced by John Giannandrea, who was the Head of Machine Learning at Google. This is definitely worth a read if you are interested to find out a bit more about why  Amit Singhal left and who  John Giannandrea is.

The Machine Learning Revolution: How it Works and its Impact on SEO : Moz

If after reading the above article you are a find yourself interested in finding out more about Machine Learning then this Moz article is a perfect read. It is a little long and a little technical at times but perfectly explains the concepts of machine learning by providing you with real world examples. Machine learning is quickly becoming popular and will slowly increase search engines understanding of your website with regards to content and UX.

Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant : Search Engine Land

Without many of us even noticing Google changed the way mobile interfaces react to travel related searches making it more difficult to go back and read the organic search results. In this article you are taken through a users experience when they conduct a travel related search on a mobile device. This is definitely going to make life more difficult for those companies and search engine optimizer’s who are trying to target travel related topics.

Field Guide to Spider Traps: An SEO’s Companion : Portent

A fantastic read that dives into spider traps and how to identify a spider trap and how to fix an issue that may be causing a spider trap on your website. For those of you who are new to SEO a spider trap is a “structural issue that causes a web crawler to get stuck in a loop, loading meaningless ‘junk’ pages forever.” It is about a 23 minute read but is definitely worth your time as it expertly dives into the different causes and how you can go about fixing them.

 The Most Important Things We Learned About Google’s Panda Algo : Moz

Yes we are aware that we have already posted a Moz article on this post but we decided that both were definitely worth the mention. This particular article goes into detail about some of Google’s new statement regarding the Panda algorithm. First off we would like to point out that Panda is all about content, content and more content nothing else. Have a read through the article to help you gain a better understanding as to what some of the important factors are regarding content.

Google Launches APP Streaming, and What It Could Mean : State Of Digital

This is a nice quick read that gives you a better understanding of Google’s new App Streaming service that allows users to stream mobile applications if they do not have a specific app on their device. Currently as stated in the article “this is a small rollout with a few select brands in the states first, as Google are ‘testing’ user response before a larger global rollout.”

PPC

Google Search Partner Network: Friend Or Foe? : Search Engine Land

Many of us find ourselves confused about whether or not we should include Google’s search Partners when we are setting up an ad campaign. This incredibly thorough article looks at current volume of search partner traffic as well as the costs involved in enabling Google Search Partners. Although the article can’t answer that question for you as results will be different for every company it is a fascinating read and definitely helps you to gain a better understanding of a couple of scenarios.

AdWords for iOS gives marketers easy access to campaign stats : CIO

Last Thursday Google announced that they were releasing an AdWords app for iPhone. This short and sweet article gives you a quick run down on how the app works and the differences between AdWords and AdWords Express.

BONUS

Inside Facebook’s Decision to Blow Up the Like Button : Bloomberg Business

A fantastic piece going into detail about the background of Chris Cox, the social network’s chief product officer and one of the team behind Reactions. It is a bit of a long read but if you are interested in what Facebook is doing and who is behind making your News Feed more relevant then it is a awesome read.