Friday Findings: 7 Worthwhile Articles

By the Editor In Findings Friday No comments

It’s almost time for the weekend and that means we’ve been searching the web for some great articles for you to consume over the weekend. We’ve gone with a broad mix of different topics from paid media to search engine optimisation and threw in a fun link at the bottom.

[Paid] Have you ever wondered what the cost of mobile adverts is? This article, published on the NY Times, goes into detail about the cost of mobile adverts on 50 news-type websites.
[Email] There’s lots of research that shows that short email subject lines get the most attention. This article looks at 500 short subject lines that you can use for your next campaign.
[PPC] It’s always really interesting to take a look at the most expensive keywords on Google. We’ve tracked down an infographic that shows you which keywords are the most expensive, which sectors and so forth.
[UX] We’re sure that you’ve seen a website that asks “how did you hear about us?” on the enquiry form? Surely there’s a better way of doing this? You’ll be pleased to see this great discussion on the topic over at Inbound.org.
[Marketing] We’re not the biggest fans of automation, but we’ve come across a really great guide that shows you 6 simple steps and 18 amazing resources.
[SEO] Are you optimising your website for Baidu? Probably not and you probably should be. Here’s a highly detailed SEO guide for you to have a read through.
[Fun] This one’s just a little fun, have a look at the home screen of some top marketers mobile devices.

Have a great weekend everyone!