WiFi Preventing Cancer Activation

By the Editor In Thunder Thursday No comments

From time to time we come across a campaign which is truly brilliant and we’ve come across one today called Shadow WiFi. The concept is really straight forward, on a beach in Peru a large structure was erected and said structure cast a shadow on the beach. This structure also had directional WiFi, which was aimed at the shadow created by the structure. In other words, anyone who wanted WiFi connectivity would need to move out of the sun and into the shade, thus lowering their chances of skin cancer. Pretty awesome hey?

Here’s a video:

How do you like that?