Thunder Thursday: YouTube Speeds Up
This campaign is brilliant. It is so simple, yet, something that millions of people do every day – both speed while driving, and often fast forward through YouTube clips.
This clip makes you believe that you are watching dashcam footage of a horrible car accident, which is popular in Russia. It is simply one of those videos that pulls you in, but, in fact, you don’t see anything out of the ordinary. You only see a car driving along at normal speeds with other cars passing it along the way like they normally would. However, if you try to fast-forward through the video, the thumbnails along the timer at the bottom displays a horrible accident with a truck as you try to speed and overtake the car in front of you. This neat little trick plays on the fact that you were trying to speed through the video, rather than play it at normal speed.
The campaign was created by BBDO Russia and is a simple piece of brilliance. Don’t rush.