Google Webmaster Tools' New Search Analytics

Last week we started to receive information about a new inclusion inside Google Webmaster Tools. Google Webmaster Tools has always been neglected by people as everyone always focuses on Google Analytics, but at the end of the day the two pieces of software offer completely different services, each of which are very important. The new Search Analytics is going to look like this: This is going to be such a useful inclusion and on top of that, the fact that we can see that there are filtering options means that we're going to have even more control over which search queries are providing us with great traffic. On top of that, we'll be able to see which queries are resulting in desktop traffic or mobile traffic along with their estimated positions and click through rates! Unfortunately, this new feature is only available to those who are part of the beta testing group, so if you aren't part of it you'll have to wait for the full rollout.

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