Our Favourite Ads From The 2015 Super Bowl
Most of you are probably by now aware that the 2015 Super Bowl final took place on Monday the 2nd of February. Although it is not a very big deal here in South Africa there still seemed to be a lot of commotion around it this year, so we have decided to share with you some of our favourite adverts that were aired during the super bowl. As usual the battle of the brands took place with over 41 different parent companies taking part. This year the NBC was seeking $4.4 million to $4.5 million per 30-second spot so that is over 5 million Rand per slot, so you can imagine that the companies that aired ads really wanted people to remain seated during the commercial breaks.
As usual social media, particularly Twitter, played a huge part in the final with people actively sharing and updating their accounts as the game went on. According to the CNBC, Facebook saw 265 million posts, likes and comments during the big game, the most measured for any Super Bowl and Twitter generated over 28 million global tweets, making it the most tweeted Super Bowl ever.
Our Top 5 Super Bowl Adverts
Please note the adverts are in no particular order.
Budweiser – “Lost dog”
Yet again Budweiser manage to tug at our heart strings with this adorable advert, that features a lost Labrador puppy and its journey back home. Now although this campaign isn’t directly related to beer it definitely makes you feel warm and fuzzy inside amd it cleverly ends of with the hashtag #BestBuds.
Ensurance – “Sorta Pharmacy”
Ensurance features Walter White, one of Breaking Bad’s lead characters, as “Sorta Greg” who works in a pharmacy. The advert cleverly tries to get you to realise that some insurance companies charge based on similarities in demographics, versus letting people pay what’s right for them .
As you know Snickers previous campaigns have all been based on the slogan “You’re Not You When You’re Hungry” and this campaign is no exception. The advert remakes a scene from The Brady Bunch and stars actors Danny Trejo and Steve Buscemi(as Marcia and Jan Brady, respectively.)
Coca-Cola – #MakeItHappy
This powerful advert makes you think about how the internet is filled with hate and cyber bullying and how much better the world would be if people were a little nicer. Coke’s suggestion to the problem is to poor a soda all over the server and wait for people to become sweeter. Therefore we highly recommend that you don’t try this at home because it will surely lead to disaster.
Loctite Glue – “Positive Feelings”
After all the emotional turmoil that the other adverts put us through we were more than happy to sit back and enjoy this one simply for its simplicity and strangeness. The advert features the perfect combination of fanny packs and stone-faced dancing with a finishing quote that leads to an unexpected twist.
For every good campaign there is a campaign that doesn’t quite hit the mark and seems to fail in the face of media. This year that was Nationwides campaign Make Safe Happen. The campaign features a little boy who talks about all the things he will never get to do because he’s dead. People immediately took to Twitter to rant about the campaign and about how it killed the super bowl buzz. Here are some of the Tweets that stood out the most to us.
— Adweek (@Adweek) February 2, 2015
— Ben Swain (@TheBenSwain) February 2, 2015
In their next ad, Nationwide is going to shoot the Budweiser dog.
— Patrick Burke (@BurkieYCP) February 2, 2015
At Nationwide HQ: “OK y’all, we need a commercial sadder than that dog left home alone after his owner’s DUI.” “Wait … I’ve got an idea.”
— Erik Malinowski (@erikmal) February 2, 2015
— Bart Hubbuch (@BartHubbuch) February 2, 2015
More like nationcried
— Dan Rubenstein (@DanRubenstein) February 2, 2015
I don’t know about you but I really wouldn’t want to be working on the PR for Nationwide right now. But hey at least they were talked about, so that is a plus right?