Ralph Lauren introduces the smart Polo Shirt at the U.S. Open

By the Editor In Thunder Thursday No comments

Ralph Lauren have gotten on-board with the idea of wearable computing, and have developed a new Polo shirt that measures and tracks real-time biometric data and streams it directly to your smartphone or tablet. The shirt is said to track distance, calories burned, intensity of movement, heart rate and much more.

ralph-lauren-polo-tech-shirt-3
polo tech shirt

The shirt will debut at this years U.S. Open where a selected group of ball boys will be wearing it. It comprises of two parts: the silver coated conductive threads that are woven into the shirt to track the wearers vitals and a small snap on module(the box) that is said to weigh less than 0.042 kilograms, this module relays the information to a Bluetooth connected smartphone or tablet.

“A lot will come in the next few months,” said Lauren. “The box will be half the size in a few months. … We are a lifestyle brand, a major luxury fashion brand. I want to be able to gather this (biometric) information in a boardroom or from a baby in a crib. We’ll find new needs, and we’re just at the beginning.”

Don’t go getting all excited just yet, as the shirt is only set to be released to the public in 2015.