Thunder Thursday: Dove Has Done It Again

By the Editor In Thunder Thursday No comments

It is amazing to see how people take such simple ideas and then make them into fabulous campaigns. Once again Dove has shown us their creative brilliance by crafting a campaign that is  powerful and influential. Their last campaign “Real Beauty Sketches” explored the idea of how people see themselves versus how others see them.

“When You’re Smiling” is their latest campaign which asked people to view themselves in a mirror, the participant was then asked “When did you last smile to yourself in the mirror?”. In order to encourage engagement, participants were then told that photo taking will only be activated by smiling. They were then reminded that beauty is the reflection of yourself in the mirror.

When You’re Smiling / Gülümseyince Güzelsin from In Situ on Vimeo.

We love ideas like these that combine a fantastic use of technology and truly warm emotions.