Thunder Thursday: Cheerios Latches Onto Grumpy Cat Meme
We LOVE our meme’s here at iMod Digital as I am sure you will have noticed by our regular Meme Monday posts. Finally a brand has decided to be brave enough and try and latch onto a fairly current and happening meme and use it to their advantage. Enter Grumpy Cat & Cheerios.
We aren’t quite sure if we like the actual ad, but the premise behind leveraging current trends and consumer happenings is a smart one that we really liked. Are there other brands out there who are brave enough to be a bit more bold and use a meme to leverage a proper social campaign?
On a more serious note, here is another brilliantly clever ad that we have enjoyed recently.
Lexus – just keeping things classy.