Friday Findings: Back link importance
Anyone who has ever shown an interest in SEO or commissioned a company to perform SEO services on their website will have had a discussion around links. For so many years links have been seen as the holy grail of SEO and although this certainly isn’t the case, they are still an important part of SEO. Perhaps not as much as they used to be and that’s why Matt Cutts has published a new Webmaster video on this exact topic.
This week he was asked, “Google changed the search engine market in the 90’s by evaluating a website’s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?”
Of course there are many reasons for Google’s shift in concentration and it’s unfortunate that Matt didn’t go into detail about that, but the most important thing to take home from this video is that you don’t need to focus all your effort into building links because most of the time the links being built ultimately have poor value. Rather write great content, syndicate said content and the links will come naturally. Even if the links don’t come, you’ll potentially receive mentions which will carry value.
Some other interesting reading: