Incredible marketing by DHL

By the Editor In Marketing No comments

Companies like DHL spend huge amount of money on marketing and advertising, but this time they saved themselves a huge amount of money by being incredibly innovative with a campaign that had their competitors advertising for them!

The concept was really quite simple: DHL painted large packages with temperature-activated paint and hired their competitors to deliver them. As the packages heated out, a hidden message was revealed:

Here’s a video that tells the tale: